The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, the analysis of the TV series "Scrubs" for the month of January 2024 in Mexico can provide you with valuable insights to help make more informed content, acquisition, programming, and distribution decisions.
Firstly, demand data can help in content valuation, as it reveals the dollar value contribution of a title, such as how much a specific title is worth. With "Scrubs" having 2.9 times the audience demand of the average show in Mexico over the past 30 days, it is an indication that this TV series is in high demand and can bring significant value to any platform.
Additionally, the report indicates that demand for the show in Mexico has been increasing recently, and it has higher demand than 97.6% of all drama titles in Mexico. This information can help with content acquisition decisions - it can suggest that "Scrubs" is a reliable investment that will continue to attract a substantial audience in the country. It also shows that the TV series has excellent longevity and momentum, which is good news for programming and distribution decisions.
Another useful insight from this analysis is that "Scrubs" has outperformed the demand of the average TV show in each of the top 10 global markets, including the United States, Italy, France, the United Kingdom, the Netherlands, Switzerland, Germany, Lithuania, and Australia. These insights can reveal potential global expansion opportunities for OTT or SVOD platforms, TV series financing companies, TV production companies, and content distributors.
Moreover, analyzing the demand data for "Scrubs" can help make more informed programming decisions, especially in choosing related or similar content to the show. For instance, it shows that other shows that fans of "Scrubs" also like are "Heartstopper," "Ted Lasso," "Friends," and "The Witcher." Based on this information, entertainment executives can decide to bundle this show with content that would appeal to a similar audience and thus increase engagement and reduce churn rate.
Finally, the report highlights the decline in demand for "Scrubs" in Mexico by 40.1% during January, indicating a need to evaluate the marketing campaign for the show in this region and find ways to reverse the trend. Overall, demand data is a powerful tool for making informed decisions, from selecting new content to programming and distribution decisions.
Scrubs's travelability to Mexico in the last 30 days is 7%, which means that the audience demand for Scrubs is 7% of the demand in its country of origin, United States. Click through to another market to discover how well Scrubs travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Scrubs is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Scrubs, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Medical Comedy), using our globally standardized Demand Expressions® metric.
This page has been amended on March 28, 2024, 7:10 a.m. PST using global tv demand analytics from Parrot Analytics for Scrubs in Mexico. We provide our partners with deep television workflows to help them drive better and more informed content marketing strategies. Contact us today to find out more.