The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment industry executive, you are always looking for ways to make more informed content, acquisition, distribution, and programming decisions. One area where you can gain valuable insights is from demand data. By examining audience demand for a particular show, you can get a better sense of how well it is resonating with viewers, what genres are most popular, where it is most in-demand, and how it compares to other titles on the market.
Let's take a look at the example of "Secretos Del Paraíso" and how demand data can be used to gain valuable insights into the show's popularity. According to Parrot Analytics' demand measurement system, "Secretos Del Paraíso" has been performing well in Mexico, with 2.5 times the audience demand of the average show in the country over the last 30 days. This puts it in the top 8.6% of all TV shows based on demand. However, it's worth noting that demand for the show has been decreasing recently, with a 12.1% decrease in audience demand during the month of March.
The show's peak rank in Mexico was #649, but it dropped 154 spots during March. Despite this, "Secretos Del Paraíso" is performing well in the romance genre, with demand higher than 97.7% of all romance titles in Mexico. By looking at Parrot Analytics' global performance metrics, we can see that the show's worldwide audience demand across all platforms is okay, but its travelability is poor. In other words, the show's international demand relative to its home market is not as strong as it could be.
One interesting insight we can gain from examining the show's performance over time is that although its peak audience demand was 3.7 times the average over the course of an entire year, it peaked at only 2.8 times the average in the last 30 days. This indicates a decline in popularity, even though its average demand on a rolling year basis was 2.5 times the average title.
Another valuable insight we can gain from demand data is the show's global popularity. According to Parrot Analytics, "Secretos Del Paraíso" outperforms the demand of the average TV show in each of its top 10 global markets. Mexico is the show's number one market globally, with a good audience demand of 2.3x. Colombia, where the show originated, is ranked second with a good demand as well. However, demand is only okay in other countries such as the United States, Spain, Argentina, Venezuela, Brazil, Peru, and Chile.
By using demand data in this way, executives can make more informed decisions about content, acquisition, distribution, and programming. For example, based on the insights from demand data, an executive may decide to focus on promoting similar romance shows in the future or look to target new markets to increase the show's demand and global appeal. Additionally, analyzing how a show's performance has changed over time can inform decisions around renewing or cancelling a show. Ultimately, demand data can help entertainment industry executives gain valuable insights to make more informed decisions around creating, acquiring, distributing, and programming shows that will resonate with audiences.
Secretos Del Paraíso's travelability to Mexico in the last 30 days is 104%, which means that the audience demand for Secretos Del Paraíso is 104% of the demand in its country of origin, Colombia. Click through to another market to discover how well Secretos Del Paraíso travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular RCN Televisión‘s Secretos Del Paraíso is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for RCN Televisión and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Secretos Del Paraíso, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:01 p.m. PST using global television demand data from Parrot Analytics for Secretos Del Paraíso in Mexico. We provide our partners with essential content capabilities to help them drive better and more informed content distribution strategies. Contact us today to find out more.