The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is vital to make more informed content, acquisition, distribution, and programming decisions. A great way to achieve this is to use demand data, which reveals the level of interest in a TV show among the audience in different regions. By analyzing demand data for specific titles like "Sen Anlat Karadeniz," executives can gain insights that help them make more informed decisions.
Content Valuation: One of the significant ways in which demand data can inform decisions is by helping with content valuation. In the case of "Sen Anlat Karadeniz," audience demands in Mexico have decreased by 15.4%, indicating that the show has experienced a decline in popularity. Nevertheless, it has 2.3 times the audience demand of the average show in the country over the last 30 days, which signifies good performance. Therefore, executives can use this data to assess the value of the show as an asset for their organization and decide whether to acquire or renew licensing deals.
Global Appeal: Demand data also enables executives to determine a TV show's popularity on a global scale. "Sen Anlat Karadeniz" has higher demand than 97.5% of all romance titles in Mexico, indicating that it resonates well with the audience's interests in the region. However, examining the show's performance in the top 10 global markets where it is most in-demand over the last 30 days, Turkey is the number one market where it achieved outstanding audience demand of 12.4x. By analyzing such data, executives can decide which regions to prioritize when acquiring or distributing content.
Franchisability and Longevity: Executives can use demand data to understand a show's franchise potential by analyzing its momentum, longevity, and reach. The momentum of "Sen Anlat Karadeniz" is good, reflecting the pace of growth in audience demand, while its longevity is also good, indicating sustained demand for the show. Its ability to generate spin-offs or franchises is good, which means that executives can explore opportunities to monetize the show through developing spinoffs or franchises.
Optimal Release Strategy: In March 2024, demand for "Sen Anlat Karadeniz" spiked in Mexico. Executives can use such insights to optimize the show's release strategy to coincide with such peaks in demand to maximize its audience reach. For instance, by releasing new episodes during the time when demand spikes in a particular market, executives can capitalize on the existing interest in the show and attract a more significant viewership.
Competitive Benchmarking: Executives can use demand data to compare a TV show's performance against other titles available in the market. By examining the show's peak rank of #697 in Mexico, executives can compare the ranking of "Sen Anlat Karadeniz" with other shows and determine how it stacks up against them in terms of audience demand.
In summary, executives in the entertainment industry can rely on demand data from Parrot Analytics, as this will help make more informed decisions about content, acquisition, distribution, and programming. Through demand data, executives can determine the appeal, value, and potential of a TV show in different regions and decide whether to acquire or renew licensing deals. They can understand the show's franchise potential, optimal release strategy, and competitive benchmarking, among other insights.
Sen Anlat Karadeniz's travelability to Mexico in the last 30 days is 10%, which means that the audience demand for Sen Anlat Karadeniz is 10% of the demand in its country of origin, Turkey. Click through to another market to discover how well Sen Anlat Karadeniz travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular ATV‘s Sen Anlat Karadeniz is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ATV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Sen Anlat Karadeniz, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2 p.m. PST using demand analytics from Parrot Analytics for Sen Anlat Karadeniz in Mexico. We provide our partners with smart television workflows to help them drive better and more informed content sales strategies. Contact us today to find out more.