The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
With Parrot Analytics' demand data, entertainment executives can make more informed decisions regarding content acquisition, distribution, programming, and content valuation. As an example, let's take a look at Shark Tank's performance in the Mexican market during February 2024.
Firstly, content valuation information can be gleaned from the demand data. The value of any content can be determined by estimating the dollar value contribution of any title to any platform in any region. Based on our demand data, Shark Tank's audience demand in Mexico is good, with it being 5.5 times higher than the average show in the country in the last 30 days, and increasing over the last 90 days. This information can be used to inform content valuation estimates for this title.
Additionally, executives can learn about the show's popularity in regional or global markets, identify trends in audience interest, and optimize their content acquisition, production, and distribution strategies. For example, based on the demand data, Shark Tank's audience demand increased by 24.1% in Mexico in February 2024, and achieved the peak rank of #114. It also ranks at the 99.5th percentile in the reality genre, which means it has higher demand than 99.5% of all reality titles in the country.
Furthermore, executives can identify the show's audience affinity and learn about what other content fans of "Shark Tank" like. For example, other shows that fans of "Shark Tank" in Mexico also like are "Shetland", "Peaky Blinders", and "Below Deck Mediterranean". This information can be used to cross-promote other shows to fans of Shark Tank to increase engagement and retention.
Moreover, executives can use the demand data to quantify the effectiveness of their marketing campaigns, optimize the show's release strategy and pricing, and identify any under-monetized titles. For instance, we found that Shark Tank's demand spiked in mid-February 2024 in Mexico, indicating the effectiveness of a marketing campaign during that time.
Lastly, executives can use the demand data to inform pre-release marketing campaigns, franchise development, and talent partnerships. With its outstanding franchisability and reach, "Shark Tank" has the potential to expand globally and spin off into additional franchises. For example, based on the demand data, the show is most popular in the United States and France. This information can be used to develop targeted marketing and advertising campaigns in these markets to maximize the show's performance and boost its revenue.
In summary, the demand data provided by Parrot Analytics can assist entertainment executives in making more informed content decisions. By analyzing various dimensions of the show, ranging from global performance to affinity analysis, executives can optimize their content strategies and boost their revenue.
Shark Tank's travelability to Mexico in the last 30 days is 40%, which means that the audience demand for Shark Tank is 40% of the demand in its country of origin, United States. Click through to another market to discover how well Shark Tank travels internationally.
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Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Shark Tank, including those that have not even been released. Appeal to your target markets, including Mexico, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular abc‘s Shark Tank is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Shark Tank, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Business Reality), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 29, 2024, 8:37 a.m. PST using television demand datasets from Parrot Analytics for Shark Tank in Mexico. We provide our partners with extensive television industry workflows to help them drive better and more informed content sales strategies. Contact us today to find out more.