The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive, there are several ways that demand data for a TV series like "Shrinking" can help you make more informed content or distribution decisions.
One way is content valuation, which can help you determine how much a title is worth to a platform. Based on the demand data for "Shrinking", we can estimate the dollar value contribution of the show to any platform in Mexico. With its demand being 3.6 times the average show in Mexico over the last 30 days, it has 8.6% higher demand than most TV shows. This suggests that "Shrinking" is a title that is in demand and could potentially drive engagement across the rest of a platform's catalog. By using demand data, Parrot Analytics' content valuation system can also help you calculate the ROI a specific title will bring for any given platform, as well as assess the TV series' ability to drive subscriptions and mitigate churn.
Another way demand data can be useful is by informing decisions concerning supply and demand. By understanding which type(s) of content are exhibiting potential to acquire or produce, entertainment executives can make better informed decisions when it comes to investing in new content and strategically positioning shows in the market.
Demand data can also reveal audience trends and preferences, informing the platform and network fit. Through examining the show's top 10 global markets with the highest demand over the last 30 days, entertainment executives can understand which platforms to target for distribution and marketing. For example, with Russia being "Shrinking"'s number one market globally and United Kingdom having good demand, the show might do well on platforms that cater to these regions.
Further, demand data can be used to optimize release strategy and pricing. By having a clear picture of how the show is performing in different markets and regions, entertainment executives can gain insights into how best to release the show to get the most impact and return on investment. Along with that, demand data can be used to identify any under-monetized titles and how to find new opportunity markets for content distribution.
Finally, demand data can inform pre-release marketing and answer questions about how well the marketing campaign is doing, such as if the momentum is good or not. With "Shrinking" achieving 29% of its demand in Mexico, its travelability is outstanding, which means it has great international potential beyond its country of origin. Additionally, by analyzing how similar content resonates with fans of "Shrinking", the show's affinity clusters can be identified and partnerships with the right talent, brand, or TV shows can help to expand the audience and boost engagement.
In conclusion, demand data can provide critical insights that enable entertainment executives to make more informed content, acquisition, distribution, and programming decisions. By using the Parrot Analytics demand data and valuation system presented for "Shrinking," executives can be confident they are making strategic decisions based on up-to-date data about audience demand and preferences.
Shrinking's travelability to Mexico in the last 30 days is 42%, which means that the audience demand for Shrinking is 42% of the demand in its country of origin, United States. Click through to another market to discover how well Shrinking travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Shrinking is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Shrinking, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:02 p.m. PST using television demand metrics from Parrot Analytics for Shrinking in Mexico. We provide our partners with deep content workflows to help them drive better and more informed content sales strategies. Contact us today to find out more.