The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive and you are considering acquiring the global rights to a TV series, having access to accurate and comprehensive data can help you to make informed decisions. One way to do this is by leveraging demand data, like the performance of "Sister Wives" in Mexico in February of 2024.
One of the key insights that can be extracted from demand data is content valuation. A content valuation system is an economic system that is powered by global content demand and supply. Based on this content valuation system, entertainment executives can determine the dollar value contribution of any title to any platform in any region.
Using demand data, entertainment executives can also answer questions related to content valuation like how much a show is worth in different markets, how much of a series’ value is being driven by demand for one of its stars, how to estimate the value of a content library to a platform over time, why a particular show should be considered a strategic asset for a streaming platform, how to calculate the return on investment (ROI) of a specific title, and how to assess a TV series' ability to drive subscriptions and mitigate churn.
For instance, looking at the performance of "Sister Wives" in Mexico, we can see that the show has good demand and is 2.2 times more popular than the average show in the region. We can also see that compared to its demand of 3.4 times the average over the last 90 days, demand for the show has been decreasing lately. These insights on demand can guide an executive on the potential value of investing in "Sister Wives" in Mexico, as well as other global markets.
Additionally, entertainment executives can leverage demand data to identify trends and patterns in the market, scout for opportunities, and track the performance of competitors. For instance, looking at the top 10 global markets where "Sister Wives" is most in-demand, we can see that the show outperforms the demand of the average TV show. Our demand data tells us that the show's number one market globally is the United States, where it achieved an outstanding audience demand of 7.9 times the average. As an entertainment executive exploring new global markets or planning distribution strategy, this information can inform effective decision-making.
Demand data can also be used to identify a show's audience and determine the best marketing strategies to appeal to them. With the information that fans of "The Voice (US)", "Dateline NBC", and "Bering Sea Gold" also like "Sister Wives", entertainment executives can forge partnerships in promotion, target specific demographics, or secure collaborations to expand the show's reach and popularity.
In conclusion, demand data is a powerful tool for entertainment executives across the industry to make informed content decisions or acquisition decisions. By using demand data analysis, entertainment executives can gain a comprehensive understanding of a show's audience, and track its performance in both the short and long term. This information is invaluable for content valuation, evaluation of international potential, and optimisation of content marketing and distribution strategies.
Sister Wives's travelability to Mexico in the last 30 days is 14%, which means that the audience demand for Sister Wives is 14% of the demand in its country of origin, United States. Click through to another market to discover how well Sister Wives travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular TLC‘s Sister Wives is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TLC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Sister Wives, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Family Reality), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 29, 2024, 4:38 a.m. PST using global tv demand content analytics from Parrot Analytics for Sister Wives in Mexico. We provide our partners with valuable content know-how to help them drive better and more informed content acquisition strategies. Contact us today to find out more.