The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an OTT platform or SVOD platform executive, "Slug Terra" is a show that is worth considering for acquisition. With a good audience demand of 2.1 times the average show in Mexico over the last 30 days, the show has been increasing in popularity. "Slug Terra" has also been consistently maintaining good audience demand over time, which indicates good longevity. The show's momentum is good too, as the pace of its demand growth has been on an upward trajectory recently—increasing by 27.4% in February 2024 in Mexico. Additionally, the show is outperforming the average TV show in most of the top 10 markets globally.
If you work for a TV series financing company, the demand data for "Slug Terra" can give an indication of the current interest in animated shows with a sci-fi and comedy genre. Furthermore, knowing the audience demand of a TV show in different regions can help TV financing companies to decide which markets they should focus on when distributing their content.
If you work at an entertainment talent agency, knowing that "Slug Terra" is getting good demand in Mexico indicates that there might be opportunities for talents to feature in animated shows similar to it. Furthermore, discovering that fans of "Slug Terra" also like "Winx Club" and "One Piece" could help talent agencies suggest new opportunities for their clients.
If you work at a TV production company or studio, knowing the demand data of "Slug Terra" can help you in various ways. Firstly, since the show has been doing well in a specific region, like Mexico, recommending other similar shows with a sci-fi and comedy genre to the OTT platform can increase the chances of those shows also doing well. Additionally, this information can help you pitch your show to OTT platforms who might be interested in acquiring similar shows.
If you're a content distributor executive, knowing the performance measures of "Slug Terra" like the audience demand, travelability, and longevity can help you decide if it is worth including this show in your content catalogue. Knowing the shows that "Slug Terra" fans are also interested in can also help you suggest content for different taste clusters. Moreover, the show's international demand in markets like the United States and Peru might give you an idea of which regions to target to maximize global expansion.
If you work for a linear network or pay TV network, the demand data of "Slug Terra" can inform your programming decisions by understanding the type of shows that viewers are interested in. Additionally, knowing the shows that are similar to "Slug Terra" that fans are interested in can help you decide on developing concepts for a new show or season.
Slug Terra's travelability to Mexico in the last 30 days is 24%, which means that the audience demand for Slug Terra is 24% of the demand in its country of origin, United States. Click through to another market to discover how well Slug Terra travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Slug Terra, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:04 p.m. PST using global demand analytics from Parrot Analytics for Slug Terra in Mexico. We provide our partners with meaningful TV series analyses to help them drive better and more informed content advertising strategies. Contact us today to find out more.