The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data can help you make informed content, acquisition, distribution and programming decisions. By examining the demand data for a show like "Soy Luna" for the month of March 2024 in Mexico, you can develop an understanding of how demand data can work for your decision-making process.
Demand data enables content valuation by providing insight into how much a certain show or library is worth at any given time. In the case of "Soy Luna," the show's demand was 8.6 times the average show in Mexico over the last 30 days, showing outstanding demand. This data gives the executives of any SVOD, OTT or linear network an indication of how valuable the show has become to the Mexican market as well as its relevance to the global market.
The demand data helps you answer various questions surrounding content, including what content is most popular in your market or on a global scale, how much should you spend on content, what is the most optimum release strategy for your content, and how should your marketing campaign be optimized? Through the demand insights provided for "Soy Luna," we can see that its popularity is increasing in Mexico. In addition, we can see that the show's reach is good, meaning it appeals to a wide group of people.
Demand data is also helpful when deciding what titles to acquire. By examining the demand spikes of a show and how long its momentum lasts, decision-makers can assess if acquiring the show will be a good investment. The Mexican market's demand for "Soy Luna" in March 2024 increased by 30.9%, indicating that interest in the show is still strong and it would be a good acquisition to grow your content library.
Furthermore, understanding the global audience demand for a show using tools like Parrot Pulse can help with monetizing the content’s spin-offs or franchises. As the data indicates, "Soy Luna" has good franchisability and this information could be employed when making decisions regarding spin-offs.
Demand data can also inform the decision on distribution, especially in terms of identifying which platforms to target for content distribution. It can also uncover under-monetized titles helping you to find new opportunity markets for content distribution. In the case of "Soy Luna," demand in Mexico was 68% of the demand in its country of origin, Argentina, indicating that there is some untapped potential in the rest of the region that can be leveraged for distribution.
In conclusion, demand data can help entertainment executives make informed decisions about content, acquisition, distribution and programming. With "Soy Luna" as an example, by examining the show's demand data, executives can determine the value the show has for the Mexican market and beyond, as well as help with decision-making about acquisition, distribution and programming strategy.
Soy Luna's travelability to Mexico in the last 30 days is 74%, which means that the audience demand for Soy Luna is 74% of the demand in its country of origin, Argentina. Click through to another market to discover how well Soy Luna travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney Channel‘s Soy Luna is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Soy Luna, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Teen Sitcom), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 18, 2024, 2:02 p.m. PST using global tv demand data from Parrot Analytics for Soy Luna in Mexico. We provide our partners with smart television series know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.