The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data can help entertainment executives make more informed decisions regarding their content, acquisition, distribution, and programming strategies. Let's use the example of "Spongebob Squarepants" and see how demand data can guide and inform such decisions.
Firstly, content valuation can be based on demand data that reveals the dollar value contribution of any title to any platform in any region. It can tell entertainment executives how much a series is worth, how much is being driven by demand for its stars, and what is the baseline value of a title. "Spongebob Squarepants" has 20.4 times the audience demand of the average show in Mexico over the last 30 days, indicating its high value.
Demand data also helps entertainment executives quantify the platform-specific marginal revenue contribution of a title and how it drives engagement across the rest of the catalog. Entertainment executives can estimate the ROI of a specific title for a given platform and assess its ability to drive subscriptions and mitigate churn, among other things.
To determine how much to spend on content, entertainment executives can leverage Parrot Analytics' content valuation system based on demand data. In the case of "Spongebob Squarepants," it achieved the peak rank of #6 in Mexico, indicating its success in the region, and moved up in its rank by four spots during March in Mexico, implying an upward trend in demand.
By understanding audience demand, executives can make more informed decisions about supply and demand, including what types of content offer opportunities for acquisition or production. They can also determine which titles should be acquired to keep the current audience happy or to grow the audience base.
Additionally, demand data reveals information about specific markets, including the most popular genres or titles and the potential of a specific title for global expansion (travelability). For example, "Spongebob Squarepants" has exceptional worldwide audience demand across all platforms and exceptional travelability, with its demand in Mexico being just 30% of the demand in its country of origin, the United States. The show's outstanding demand in the United States and the United Kingdom implies its potential for franchisability and reach.
Demand data also enables executives to optimize the release strategy and pricing of content. For instance, insights from demand data can help executives optimize the marketing campaign for a series ahead of its premiere.
Finally, demand data allows executives to evaluate the performance of a show and uncover under-monetized titles. For example, "Spongebob Squarepants" has exceptional longevity and momentum, indicating sustained demand over time and growing popularity, respectively.
In conclusion, demand data provides a valuable tool for entertainment executives to make data-driven decisions about their content, acquisition, distribution, and programming strategies. It not only helps with content valuation but also reveals insights about specific markets, audience preferences, and the performance of a show. The analysis of "Spongebob Squarepants" for the month of March 2024 in Mexico is an excellent example of how demand data can be used to guide such decisions.
Spongebob Squarepants's travelability to Mexico in the last 30 days is 44%, which means that the audience demand for Spongebob Squarepants is 44% of the demand in its country of origin, United States. Click through to another market to discover how well Spongebob Squarepants travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Mexico as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Children genre and assess the strengths and weakness of the competition’s content e.g. Nickelodeon, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Mexico. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Spongebob Squarepants.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Children. Using audience demand data, explore markets such as Mexico to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Spongebob Squarepants from partners like Nickelodeon.
Studios in Mexico are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Children) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Spongebob Squarepants? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Mexico, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Nickelodeon to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Mexico. Contact us now to leverage a return-focused selection criteria for title acquisition from Nickelodeon by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Spongebob Squarepants. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Nickelodeon to fortify your competitive position in Mexico. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Spongebob Squarepants), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Nickelodeon by incorporating country-specific trend and market demand factors for all markets including Mexico. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Children. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Spongebob Squarepants, including those that have not even been released. Appeal to your target markets, including Mexico, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Nickelodeon‘s Spongebob Squarepants is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nickelodeon and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Spongebob Squarepants, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:01 p.m. PST using global demand content analytics from Parrot Analytics for Spongebob Squarepants in Mexico. We provide our partners with extensive TV series competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.