The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is crucial to have insights into the audience demand for your content, which can aid in making informed decisions about content acquisitions, programming, and distribution. With the help of Parrot Analytics' demand data, this decision-making process becomes easier and more efficient.
For instance, let's examine the case of "Star Trek: Discovery," a popular TV show in Mexico, in March 2024 using the demand data we have. Firstly, we see that the show has an outstanding level of demand, 6.3 times higher than the average show in Mexico and appears in the 99.1th percentile in the drama genre in Mexico. It is also interesting to note that "Star Trek: Discovery" ranks in the top 155 positions in Mexico, with a 17.1% increase in demand in March compared to previous months, indicating growing popularity in that region.
We can also observe that audience interest in "Star Trek: Discovery" has spiked in late March 2024. This indicates that the show could be resonating with its audience, and the increasing demand presents a potential opportunity for content acquisitions and programming. Furthermore, the show's high travelability, meaning its ability to attract a global audience, provides an excellent prospect for international distribution.
Looking at the top 10 markets with the highest demand for "Star Trek: Discovery," we can see that the show outperforms the average TV show in each of these markets. The show's number one market globally is in the United States, where it achieved an exceptional audience demand of 13.8x.
In terms of content valuation, the audience demand for "Star Trek: Discovery" in Mexico can be used to assess the economic worth of the show to any platform. Through Parrot Analytics' content valuation system, we can estimate the dollar contribution of "Star Trek: Discovery" to any platform in any region, which can help with content acquisition decisions.
Furthermore, the demand data for "Star Trek: Discovery" also reveals the show's momentum, longevity, potential for spin-offs, and its reach in attracting a dedicated group of fans. This information can aid in programming decisions and potentially inform the creation of new content by identifying spin-off opportunities that could attract the show's passionate audience.
In conclusion, Parrot Analytics' demand data provides entertainment executives with valuable insights into audience demand, which can be leveraged to inform content acquisitions, programming, distribution, and content valuation. By accurately understanding the audience's interests and preferences, executives can make better-informed decisions and position themselves for success in a rapidly evolving entertainment industry.
Star Trek: Discovery's travelability to Mexico in the last 30 days is 31%, which means that the audience demand for Star Trek: Discovery is 31% of the demand in its country of origin, United States. Click through to another market to discover how well Star Trek: Discovery travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Mexico as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Paramount+, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Mexico. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Star Trek: Discovery.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Mexico to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Star Trek: Discovery from partners like Paramount+.
Studios in Mexico are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Star Trek: Discovery? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Mexico, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Paramount+ to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Mexico. Contact us now to leverage a return-focused selection criteria for title acquisition from Paramount+ by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Star Trek: Discovery. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Paramount+ to fortify your competitive position in Mexico. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Star Trek: Discovery), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Paramount+ by incorporating country-specific trend and market demand factors for all markets including Mexico. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Star Trek: Discovery, including those that have not even been released. Appeal to your target markets, including Mexico, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Paramount+‘s Star Trek: Discovery is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Paramount+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Star Trek: Discovery, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 18, 2024, 2:01 p.m. PST using global television demand data from Parrot Analytics for Star Trek: Discovery in Mexico. We provide our partners with smart subscription-video-on-demand know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.