The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Welcome to a world where you can rely on data to inform your content decisions. This is what our company, Parrot Analytics, offers entertainment executives in the TV industry. In the following paragraphs, we will illustrate how to use demand data to make more informed content decisions by examining "Star Wars: The Clone Wars" for the month of February 2024 in Mexico.
Firstly, "Star Wars: The Clone Wars" is a great example of how demand data can be used to inform your content acquisition decisions. Demand data provides content evaluation on any title, any region, and any platform. For example, data can be used to determine how much to spend on content by revealing the dollar value contribution of any title to any platform in any region. In the case of "Star Wars: The Clone Wars," in Mexico, it has 6.4 times the audience demand of the average show over the last 30 days, demonstrating that it has good demand. This information could be useful for an SVOD platform in Mexico to decide whether the acquisition of this title makes sense for the platform.
Secondly, "Star Wars: The Clone Wars" is a prime example of how demand data can help you make more informed programming decisions. By analyzing demand data per season, executives can determine the popularity of each episode and which seasons had the most significant impact on audiences. For example, the demand for "Star Wars: The Clone Wars" has been decreasing recently in Mexico by 88.8%, meaning this show may no longer be driving audience engagement in Mexico. Executives can use this information to decide whether to pull the show from their schedule or invest in new programming to replace it.
Thirdly, demand data can help TV executives make more informed content valuation decisions, which can help inform their content financing and distribution decisions. For instance, "Star Wars: The Clone Wars" ranks at the 99.2th percentile in the drama genre in Mexico, indicating that it has higher demand than 99.2% of all drama titles in the country. By using demand data, executives can calculate the ROI a specific title will bring for any given platform. Furthermore, travelability quantifies a show's international demand relative to its home market, and in this case, "Star Wars: The Clone Wars" has an outstanding global performance across six dimensions.
Fourthly, data can help entertainment executives make informed decisions regarding their supply and demand and pre-release marketing strategies. For example, comparing the performance of "Star Wars: The Clone Wars" over the last 30 days to the previous year shows that its peak demand increased by 11.1%. This could indicate the effectiveness of the marketing campaign around the show or updates to the show that have resulted in more audience engagement.
Lastly, demand data enables entertainment executives to make more informed decisions about which titles to acquire to attract and retain subscribers. "Star Wars: The Clone Wars" is an example of a show that appeals to a wide audience. According to the data, the top ten global markets where "Star Wars: The Clone Wars" is most in-demand in the last 30 days are the United States, Canada, the United Kingdom, France, Germany, Hungary, Spain, Australia, and Romania. This indicates that the show has a broad global appeal and audience executives can use this information to determine which platforms to target for distribution.
In conclusion, demand data is an essential tool for entertainment executives to make informed content decisions. The case study "Star Wars: The Clone Wars" illustrates the power of demand data to help executives make informed acquisition, distribution, programming, and content valuation decisions. Our company, Parrot Analytics, offers these solutions to executives to place data at the forefront of strategic decision-making.
Star Wars: The Clone Wars's travelability to Mexico in the last 30 days is 20%, which means that the audience demand for Star Wars: The Clone Wars is 20% of the demand in its country of origin, United States. Click through to another market to discover how well Star Wars: The Clone Wars travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s Star Wars: The Clone Wars is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Star Wars: The Clone Wars, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 18, 2024, 12:45 p.m. PST using global tv demand datasets from Parrot Analytics for Star Wars: The Clone Wars in Mexico. We provide our partners with valuable TV expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.