The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
The demand data for "Star Wars: The Clone Wars" provides useful insights for entertainment executives, particularly those involved in content acquisition, distribution, and programming.
Content Valuation: Demand can drive content valuation by revealing the dollar value contribution of a title to any platform. In this case, demand data shows "Star Wars: The Clone Wars" has 3.7 times the audience demand of the average show in Mexico over the last 30 days, indicating good demand for the show. This information can help content distributors and platform owners to determine the value of the show and make informed decisions on content acquisition and distribution.
Franchisability: The outstanding demand and spin-off potential of "Star Wars: The Clone Wars" revealed by the Parrot Pulse suggests that the show can be further monetized through franchises or spin-offs. Entertainment executives such as OTT platforms or TV production companies can use this information to develop the show into a franchise or create spin-offs.
Programming: Understanding the affinity of "Star Wars: The Clone Wars" fans and the other shows they like, such as "The Mandalorian" and "Rick and Morty," can help programming executives make informed decisions about scheduling and programming.
Subscriber Acquisition and Retention: Demand data can help OTT platforms, entertainment talent agencies, and linear/pay TV networks with subscriber acquisition and retention. Knowing which titles have higher demand and how to promote them can help increase engagement and retain current customers.
Momentum: The outstanding momentum of "Star Wars: The Clone Wars" suggests that it is part of the cultural zeitgeist and has effective marketing campaigns. Entertainment executives can use this information to optimize their marketing campaigns ahead of the show's premiere.
Travelability: The outstanding travelability and international demand of "Star Wars: The Clone Wars" suggest that the show can be used to support global expansion of SVOD services. Entertainment executives can use this information to determine which content to produce or acquire to support global SVOD expansion.
Longevity: The exceptional longevity of "Star Wars: The Clone Wars" indicates how well its audience demand is maintained over time. Entertainment executives can use this information to determine which catalog content to acquire to increase engagement and retain customers.
Finally, demand data provides answers to various strategic questions such as- how popular is my show relative to the market average, how popular is my show in this market or any other market in the world, what genres are resonating most with my current audience, what genres should we focus on to attract new subscribers to our SVOD service?
Star Wars: The Clone Wars's travelability to Mexico in the last 30 days is 10%, which means that the audience demand for Star Wars: The Clone Wars is 10% of the demand in its country of origin, United States. Click through to another market to discover how well Star Wars: The Clone Wars travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s Star Wars: The Clone Wars is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Star Wars: The Clone Wars, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been altered on April 18, 2024, 2:01 p.m. PST using analytics from Parrot Analytics for Star Wars: The Clone Wars in Mexico. We provide our partners with valuable television industry analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.