The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can use Parrot Analytics' demand data to make informed decisions concerning content valuation, acquisition, distribution, and programming. A great example is the analysis of demand data for the "Talking Tom And Friends" TV series in February 2024 in Mexico.
Content Valuation:
Parrot Analytics' demand data enables content valuation by revealing the dollar value contribution of any title, to a platform, in any region. You can use demand data to determine the value of "Talking Tom And Friends" in Mexico and other countries globally. The show's outstanding demand indicates its high value, and it has outperformed the average TV show in each of the top ten global markets. By using content valuation, you can determine the ROI a specific title will bring for a given platform using demand data.
Acquisition and Distribution:
Demand data can be used to assess the value of exclusivity, estimate cannibalization of audiences if a title is available on multiple services and assess a TV series' ability to drive subscriptions and mitigate churn. For instance, you can use demand data to find new opportunity markets for content distribution, as well as assessing the platform and network fit which shows work well with each platform.
Programming:
Demand data helps determine the best release strategy for content by revealing global and regional audience demands. You can optimize your marketing campaign for different regions based on the demand data for each region. Additionally, demand data can help address supply & demand questions whereby TV executive can identify content exhibiting opportunity to acquire or produce.
In conclusion, TV executives can make informed decisions about content valuation, acquisition, distribution, and programming by leveraging Parrot Analytics' demand data. "Talking Tom And Friends" in February 2024 in Mexico illustrates how demand data can help answer many questions regarding content. With an outstanding demand, TV executives who want to capitalize on the popularity of "Talking Tom And Friends" can use Parrot Analytics' demand data to identify acquisition and distribution opportunities in various global markets.
Talking Tom And Friends's travelability to Mexico in the last 30 days is 30%, which means that the audience demand for Talking Tom And Friends is 30% of the demand in its country of origin, United States. Click through to another market to discover how well Talking Tom And Friends travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Mexico as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Children genre and assess the strengths and weakness of the competition’s content e.g. youtube, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Mexico. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Talking Tom And Friends.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Children. Using audience demand data, explore markets such as Mexico to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Talking Tom And Friends from partners like youtube.
Studios in Mexico are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Children) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Talking Tom And Friends? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Mexico, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as youtube to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Mexico. Contact us now to leverage a return-focused selection criteria for title acquisition from youtube by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Talking Tom And Friends. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as youtube to fortify your competitive position in Mexico. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Talking Tom And Friends), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as youtube by incorporating country-specific trend and market demand factors for all markets including Mexico. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Children. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Talking Tom And Friends, including those that have not even been released. Appeal to your target markets, including Mexico, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular youtube‘s Talking Tom And Friends is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for youtube and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Talking Tom And Friends, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been updated on March 28, 2024, 7:58 a.m. PST using global tv demand datasets from Parrot Analytics for Talking Tom And Friends in Mexico. We provide our partners with smart television analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.