The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Success in the entertainment industry relies on making informed decisions when investing in or creating content. To do this, entertainment executives need to understand market trends and calculate the value of a series. One of the most effective ways to achieve this is by considering demand data. Here's how examining the demand data from "Ted Lasso" for the month of March 2024 in Mexico can be utilized by executives to help with content acquisition, investment, and programming decisions.
Content Valuation: Understanding how much a title is worth is critical to determining how much to invest in a title or negotiate its licensing. Parrot Analytics’ demand data allows executives to analyze TV series' demand and calculate content values. In this context, executives can evaluate the demand data of "Ted Lasso," which has 11.3 times the audience demand of the average show in Mexico over the last 30 days. Because only 2.7% of all TV shows have this level of demand, it indicates that it is significantly valuable content. Additionally, by comparing this demand with its past performance, executives can forecast an estimation of the title's value, which has increased over the past month.
Programming Decisions: Entertainment executives need to make informed programming decisions based on demand trends and how they align with their target audience. "Ted Lasso" provides valuable data that allows executives to make informed programming decisions. It has the 99.9th percentile in sports titles in Mexico, indicating that it is an outstanding title in its genre. Parrot Pulse, which measures six dimensions of a series’ performance across all platforms, showed that "Ted Lasso" has global audience demand, travelability, and international potential as exceptional. This data informs executives' programming decisions based on audience demand and the international potential of the title.
Acquisition Decisions: When considering investing in a title, executives must examine a series' potential viewership in the target market. "Ted Lasso" has achieved an outstanding audience demand of 13.8% in Mexico in March 2024, compared to its peak rank of #63. The show's demand has also been increasing; therefore, the show could have significant potential in the future. With regards to its audience affinity, "Ted Lasso" fans have enjoyed "Rick And Morty," "The Mandalorian," "Succession," "What We Do In The Shadows," "Foundation," "The Bear," "Silo," "Family Guy" and "Only Murders In The Building," which provides insights as to what types of acquisition could resonate with both new and existing audiences.
Distribution Decisions: If executives are considering distributing the title globally, they should assess the show's travelability and how well it performs in international markets. Parrot Analytics data has shown that "Ted Lasso" has the exceptional potential for distribution to international markets as its travelability score indicates that it is highly successful in foreign markets. Additionally, examining the top 10 global markets where "Ted Lasso" is most in-demand, allows executives to determine which international markets the show has the greatest potential in and which channels or platforms should be used for distribution.
Competitive Benchmarking: By examining "Ted Lasso"’s performance in Mexico compared to its global demand, executives can identify a trend and make informed decisions regarding the competition. Executives can determine how "Ted Lasso" compares to other shows in both Mexico and globally, and leverage this information to make informed decisions about which shows to acquire, invest in or release around "Ted Lasso" to keep audiences engaged.
In conclusion, incorporating audience demand data into their decision-making process can assist entertainment executives in making informed content acquisition, investment, programming, and distribution decisions. Analyzing the demand data of a title like "Ted Lasso" can help executives evaluate how a title's value and potential audience impact other strategic decisions.
Ted Lasso's travelability to Mexico in the last 30 days is 38%, which means that the audience demand for Ted Lasso is 38% of the demand in its country of origin, United States. Click through to another market to discover how well Ted Lasso travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Ted Lasso is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ted Lasso, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:01 p.m. PST using global television demand datasets from Parrot Analytics for Ted Lasso in Mexico. We provide our partners with meaningful TV series expertise to help them drive better and more informed content acquisition strategies. Contact us today to find out more.