The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make more informed decisions about content acquisition, distribution, programming, and content valuation. We will illustrate this using "The Eric Andre Show" in Mexico as an example.
Using demand data, you can determine the baseline value of this show in Mexico. The exceptional demand performance by "The Eric Andre Show" in Mexico over the last 30 days, which is 8.8 times the average, indicates a product with fantastic value and opportunity. Parrot Analytics' content valuation system uses demand data to determine the dollar value of any show, allowing you to gauge the show's worth to any platform in any region.
You can also use the data to assess the show's regional popularity. The analysis reveals that the demand for "The Eric Andre Show" has been growing in Mexico recently, and its rank has improved by 26 spots. The show's 99.8th percentile ranking in the reality genre in February in Mexico indicates that it has higher demand than 99.8% of all reality titles in the country. It allows you to determine the show's popularity concerning its peers in the local market.
Demand data also enables you to understand the show's audience and their preferences. Analyzing the show's audience gives an insight into its fans' shared interests. The shows "Mike Judge's Beavis And Butt-Head," "It's Always Sunny In Philadelphia," "Slow Horses," "Foundation," "The Boys," "Letterkenny," "Futurama," "Archer," and "Severance (2022)" are liked by "The Eric Andre Show" fans, offering you an opportunity to offer more targeted content.
Additionally, demand data shows the show's performance and potential market expansion. You can utilize data on the show's travelability which helps understand the global marketable appeal of the show. Using data on the global market, you can determine the demand for the show in different regions and its performance on different platforms. The data shows that the show's potential for distribution and expansion across borders is good.
You can also get insights into marketing strategies and investment opportunities by examining the show's momentum and longevity. The show's outstanding momentum shows its pace of growth, while its longevity shows audience demand retention over time. You can, therefore, determine the best way to optimize the show's marketing campaign during premiere and subsequent seasons. You can also assess the potential for investment in the show’s franchiseability, revealing spin-off potential.
Finally, using data on reach, you can assess the reach of "The Eric Andre Show" and define your concerns with acquiring or producing content around this show. The show's outstanding reach indicates that it attracts a broad audience in Mexico and beyond. You can, therefore, understand whether it will attract new subscribers to your OTT, SVOD, linear network, or pay TV network platform or retain its current audience.
Using demand data is vital for making informed content decisions as an entertainment executive. It allows you to assess the popularity of a show, understand market trends, gauge the show's worth to any platform in any region, and determine the show's overall performance through its momentum, longevity, and reach. By leveraging demand data on "The Eric Andre Show" in Mexico, you can optimize content acquisition, distribution, programming, and investment decisions.
The Eric Andre Show's travelability to Mexico in the last 30 days is 57%, which means that the audience demand for The Eric Andre Show is 57% of the demand in its country of origin, United States. Click through to another market to discover how well The Eric Andre Show travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Adult Swim‘s The Eric Andre Show is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Adult Swim and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Eric Andre Show, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Satire), using our globally standardized Demand Expressions® metric.
This page has been enhanced on March 28, 2024, 7:52 a.m. PST using television demand datasets from Parrot Analytics for The Eric Andre Show in Mexico. We provide our partners with valuable content know-how to help them drive better and more informed content acquisition strategies. Contact us today to find out more.