The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, the demand data for "The Fairly Oddparents" in March 2024 in Mexico can inform several content-related decisions. Firstly, this data can help with content valuation, answering questions like how much the series is worth and what is the baseline value of the show. In this case, demand data shows that "The Fairly Oddparents" has 5.4 times the average demand for a TV series in Mexico over the last 30 days. It has also enjoyed a peak rank of #216, higher than most other comedy titles. Furthermore, it has good franchise and global appeal with outstanding longevity, and a great momentum meaning it could be a valuable asset to any streaming platform looking to acquire or produce it.
The data also reveals that demand has been increasing each day in March, which is indicative of the show's localized popularity, making it an excellent choice for a programming decision in Mexico. Lastly, one can use content valuation to assess the value a title brings to a platform and whether it has the ability to drive subscriptions and mitigate churn, by finding shows that keep audiences happy and attract new subscribers. In terms of reach, "The Fairly Oddparents" attracted viewers not only in Mexico but also in countries like the US, Canada, the UK, Italy, and Holland, showing that the show has demonstrated good audience potential and could be of value in other global markets.
In conclusion, by leveraging demand data for titles like "The Fairly Oddparents," an entertainment executive can significantly improve the decision-making process surrounding content valuation, global performance analysis, supply and demand opportunities, subscriber retention strategies, and optimization of marketing strategy and release plans to ensure a title reaches the right audience.
The Fairly Oddparents's travelability to Mexico in the last 30 days is 33%, which means that the audience demand for The Fairly Oddparents is 33% of the demand in its country of origin, United States. Click through to another market to discover how well The Fairly Oddparents travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Nickelodeon‘s The Fairly Oddparents is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nickelodeon and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Fairly Oddparents, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been revised on April 18, 2024, 2:04 p.m. PST using global television demand metrics from Parrot Analytics for The Fairly Oddparents in Mexico. We provide our partners with deep television series analyses to help them drive better and more informed content advertising strategies. Contact us today to find out more.