The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are constantly looking for ways to make informed decisions about your content, whether it be for acquisition, distribution, or programming. That's where demand data comes in. By utilizing Parrot Analytics' demand measurement tools, you can gain valuable insights into audience behavior worldwide.
Let's take the popular show "The Good Doctor" as an example. By examining the show's performance over the last 30 days in Mexico, we find that the show has 6.9 times the audience demand of the average show in the country. This is a good sign for the show's overall popularity in Mexico. We also see that the show's rank moved up by 52 spots during February, indicating a growing interest among the Mexican audience for the show.
Furthermore, the show is performing exceptionally well globally. Its travelability is rated as exceptional, meaning it has high international demand relative to its home market. Its longevity is likewise exceptional, meaning audience demand is maintained over time. Its momentum, the pace of growth, is likewise outstanding, indicating that audience demand is steadily increasing. This is good news for content owners and distributors who are looking to invest in profitable long-term properties.
Additionally, the show's franchisability (spin-off potential) and reach (the number of people expressing demand for a show) are both exceptional, indicating that it could potentially be a great opportunity for future content developments or marketing campaigns.
Demand data can help you make more informed content decisions by answering the questions of what kind of content exhibits the opportunity for acquisition or by identifying the long-term profitability of a series. By examining which genres are resonating most with your current audience, you can focus on engaging current viewers while trying to attract new audiences.
Examining the top 10 global markets where "The Good Doctor" is most in-demand over the last 30 days, we see that the show outperforms the demand of the average TV show in each of these markets, indicating its broad appeal. By analyzing global demand data, you can further understand the international appeal, which can be leveraged to inform decisions around distribution and marketing strategies in different regions.
In conclusion, demand data is a powerful tool for content executives to make informed decisions. By analyzing demand data of a show, such as "The Good Doctor," we can understand its performance, long-term profitability, and growth potential. The data can help with content valuation, acquisition, and distribution decisions, as well as informing pre-release marketing and understanding the preferences of audiences. Make use of demand data to stay ahead of the competition when it comes to strategic decision-making in the entertainment industry.
The Good Doctor's travelability to Mexico in the last 30 days is 46%, which means that the audience demand for The Good Doctor is 46% of the demand in its country of origin, United States. Click through to another market to discover how well The Good Doctor travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s The Good Doctor is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Good Doctor, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Medical Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on March 28, 2024, 1:12 a.m. PST using tv demand metrics from Parrot Analytics for The Good Doctor in Mexico. We provide our partners with valuable OTT competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.