The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data, such as that provided for "The Good Doctor," to make more informed content, acquisition, distribution, and programming decisions. Content valuation is a crucial aspect of the decision-making process, and demand data can help you determine the dollar value contribution of any title, to any platform, in any region. Here are some questions answered concerning how demand can be leveraged for decisions:
- Content valuation uses demand data to answer these questions, including using demand data to estimate the baseline value of a title, to assess a TV series' ability to drive subscriptions and mitigate churn, and to determine the value of exclusivity. Content valuation can be applied to an individual series or an entire library, enabling the unbundling of the value of content on any streaming service.
- By determining the popularity of "The Good Doctor" in Mexico, you can use demand data to map local whitespaces, as well as determine a show's regional popularity. This information can inform distribution decisions and help you select platforms that will be compatible with your content.
- You can use demand data to assess the franchise potential of a show and pre-emptively decide on spin-offs or franchises. You can also find new opportunity markets for content distribution through demand data and under-monetized titles.
- The demand data for "The Good Doctor" provides insight into the show's momentum and longevity. The pace of growth and the maintenance of audience demand over time are essential considerations when acquiring and programming content. You can also use demand data to forecast a title's ROI and estimate future content investments.
- By examining the top 10 global markets where "The Good Doctor" is most in-demand over the last 30 days, you can use demand data to identify your show's most significant audience markets and optimize your marketing campaign to get the most engagement.
"The Good Doctor" is an excellent example of the type of insights and strategic decision-making that can be achieved through demand data analysis. By using demand data to assess the performance of your own shows, you can make informed decisions about content, acquisition, distribution, and programming that will result in more successful ventures.
The Good Doctor's travelability to Mexico in the last 30 days is 52%, which means that the audience demand for The Good Doctor is 52% of the demand in its country of origin, United States. Click through to another market to discover how well The Good Doctor travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s The Good Doctor is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Good Doctor, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Medical Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 19, 2024, 2:01 p.m. PST using tv demand metrics from Parrot Analytics for The Good Doctor in Mexico. We provide our partners with extensive subscription-video-on-demand know-how to help them drive better and more informed content acquisition strategies. Contact us today to find out more.