The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always looking for ways to make more informed content, acquisition, distribution, or programming decisions. Parrot Analytics uses demand data to help you do just that. Take "The Helpful Fox Senko-san," for instance.
By analyzing its demand in the Mexican market for the month of March 2024, we can see that the show has 4.0 times the audience demand of the average show in Mexico over the last 30 days, with only 8.6% of all TV shows having this level of demand. In comparison to its demand of 3.8 times the average over the last 90 days, we can see that demand for this show has been increasing recently.
"The Helpful Fox Senko-san" achieved the peak rank of #365 in Mexico, moving up in its rank by 76 spots during March in Mexico. It ranks at the 98.8th percentile in the romance genre, meaning it has higher demand than 98.8% of all romance titles in Mexico. This information can be used for content valuation to determine how much the show is worth in Mexico and other romance-driven markets.
Moreover, we can see what other shows fans of "The Helpful Fox Senko-san" also like such as "Rick And Morty," "South Park," and "The Handmaid's Tale." This knowledge can be applied by content distributors to make more informed programming decisions and acquire content that aligns with the interest of their target audience. Also, we can see that during March, audience demand for the show has increased in Mexico by 38.0%. This information can be used to help studios make better decisions about when and how to release their shows so as to maximise their popularity and appeal.
Furthermore, by examining the Parrot Pulse for "The Helpful Fox Senko-san," we can see that while its global performance across six dimensions is okay on average, its travelability (international demand relative to its home market) and its franchisability (spin-off potential) are poor. These details can be used to weigh up distribution and programming decisions relating to the show's value across international markets.
Finally, analyzing the show's demand in the top 10 global markets where it's most in-demand over the last 30 days, we can see that this TV series outperforms the demand of the average TV show (1x) in each of these markets. For instance, "The Helpful Fox Senko-san"'s number one market globally is Russia, and the show achieved good audience demand with 4.0x in this market. In comparison, the show's demand is good in Mexico, okay in France, Switzerland, Japan, Sweden, Netherlands, UK, and the United States.
In summary, analyzing audience demand for a given title not only uncovers insights into how a title is performing in a particular market, but also helps entertainment executives to make more informed decisions about content, acquisition, distribution, and programming. Parrot Analytics' content valuation system based on demand data provides an economic valuation system that can assist with content decision-making, maximize profitability and help content providers to optimize their investments.
The Helpful Fox Senko-san's travelability to Mexico in the last 30 days is 403%, which means that the audience demand for The Helpful Fox Senko-san is 403% of the demand in its country of origin, Japan. Click through to another market to discover how well The Helpful Fox Senko-san travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Crunchyroll‘s The Helpful Fox Senko-san is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Crunchyroll and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Helpful Fox Senko-san, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:01 p.m. PST using television demand datasets from Parrot Analytics for The Helpful Fox Senko-san in Mexico. We provide our partners with far-reaching television series analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.