The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, our data on "The Kardashians" in Mexico from March 2024 is invaluable in making informed acquisition and content decisions. Based on the data regarding audience demand, there are a few key takeaways:
1. This show is highly in-demand in Mexico: It had 10.6 times the audience demand of the average show in Mexico over the last 30 days, which is outstanding. Demand for this show has been increasing in Mexico recently, indicating its growing popularity.
2. "The Kardashians" has great longevity and momentum, meaning that it maintains its audience demand over time and is consistently growing in popularity.
3. Genre and audience similarities are useful sources of insight: Fans of "The Kardashians" in Mexico are also fans of similar reality shows, such as "The Real Housewives Of Beverly Hills" and "Jersey Shore," which can aid in programming decisions.
4. This show is performing very well globally: Across its six dimensions of performance (audience demand, travelability, momentum, longevity, franchisability, and reach), "The Kardashians" has outstanding ratings in many regions worldwide, indicating that it has great potential for global distribution.
Based on this data, we can conclude that "The Kardashians" is worth considering as a strategic asset for a streaming platform. Further analysis of its demand data will be useful in determining how much the show is worth and how it will perform on different platforms. Additionally, assessing the performance of "The Kardashians" against other titles available on the market can inform acquisition and content decisions, while pinpointing the most popular genres can help attract new subscribers to an SVOD service.
Ultimately, the high demand for "The Kardashians" in Mexico and worldwide shows that it is a valuable addition to any content library. Understanding demand data can enable TV executives to make informed acquisition, content, and distribution decisions in today's highly competitive marketplace.
The Kardashians's travelability to Mexico in the last 30 days is 98%, which means that the audience demand for The Kardashians is 98% of the demand in its country of origin, United States. Click through to another market to discover how well The Kardashians travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Hulu‘s The Kardashians is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Kardashians, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Celebrity Reality), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:04 p.m. PST using global television demand metrics from Parrot Analytics for The Kardashians in Mexico. We provide our partners with smart television industry analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.