The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data can help you make more informed decisions when it comes to content valuation, distribution, programming, and acquisition decisions. Let's examine "The Legend Of Korra" in February 2024 in Mexico and explore how demand data can be used to make better-informed decisions.
Content Valuation:
By using demand data, you can determine how much a title is worth, as well as what the baseline value of a title is. The Parrot Analytics content valuation system is powered by global demand and supply data. "The Legend Of Korra" had 2.2 times the audience demand of the average show in Mexico over the last 30 days, indicating good demand. In addition, it has higher demand than 96.8% of all drama titles in Mexico. "The Legend Of Korra" also moved up in rank by 1036 spots during February in Mexico, indicating its increasing popularity.
Distribution Decisions:
Demand data can inform decisions regarding which platforms to target for content distribution. "The Legend Of Korra" has outstanding worldwide audience demand across all platforms, which means it has a global appeal. Travelability also indicates that the demand for this show in Mexico was 8% of the demand in its country of origin, the United States, which means that the show has the potential for success in other countries as well.
Programming Decisions:
Demand data can also inform programming decisions. Audience demand for "The Legend Of Korra" increased greatly in Mexico by 189.5% for February 2024, which indicates that there is a growing interest in the show. Furthermore, comparing the performance of "The Legend Of Korra" on a rolling year basis versus the last 30 days reveals that it has significantly increased in popularity, with its peak demand being 5.7 times the average in the last 30 days, compared to 5.4 times the average for the entire year, indicating that the show's popularity is on the rise.
Acquisition Decisions:
Demand data can help you determine what type of content exhibits an opportunity for acquisition or production. In addition, demand data can enable quantitative assessment of a TV series' ability to drive subscriptions and mitigate churn. "The Legend Of Korra" has outside demand in all 10 of its top global markets, indicating that it has the potential to attract new subscribers to an SVOD service.
To summarize, "The Legend Of Korra" in February 2024 in Mexico serves as an excellent example of how demand data can be used to help make informed content, distribution, programming, and acquisition decisions. By leveraging global demand data provided by Parrot Analytics, entertainment executives can make more informed decisions and drive success within their respective fields.
The Legend Of Korra's travelability to Mexico in the last 30 days is 13%, which means that the audience demand for The Legend Of Korra is 13% of the demand in its country of origin, United States. Click through to another market to discover how well The Legend Of Korra travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Nickelodeon‘s The Legend Of Korra is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nickelodeon and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Legend Of Korra, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been adjusted on March 29, 2024, 7:34 a.m. PST using tv demand datasets from Parrot Analytics for The Legend Of Korra in Mexico. We provide our partners with extensive TV industry know-how to help them drive better and more informed content advertising strategies. Contact us today to find out more.