The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can utilize demand data to make better decisions in terms of content acquisition, distribution, and programming. Analyzing the demand data of "The Lord Of The Rings: The Rings Of Power" in February 2024 in Mexico can give you insights on how you can integrate the show into your business strategies.
Content valuation is one of the primary benefits of demand data. It uses the demand metrics of a TV show to estimate its value to a particular platform in a particular region. By using Parrot Analytics content valuation system, you can answer questions such as how much of the show's value is generated by demand for one of its stars, estimate the value it will bring to a platform over time, and assess its ability to drive subscriptions and mitigate churn.
In this case, we can see that "The Lord Of The Rings: The Rings Of Power" has 3.4 times the audience demand of the average show in Mexico over the last 30 days, which is an excellent level of demand. It is also significant that only 8.6% of TV shows have this level of demand. However, the show's recent demand performance has been decreasing, which implies that its current audience may not sustain its demand in the future.
We can also observe that the momentum of the show, which measures the pace of growth, is outstanding. The audience demand for the show has increased in Mexico by 48.3% during February, indicating that the show's popularity is still growing. Also, the show's franchisability, which measures its potential to become a spin-off or a franchise, is good, suggesting that it can create more content opportunities for your business.
Aside from content valuation, demand data can also provide insights into the preferences and behavior of your audience. By knowing which shows have a similar fan base as "The Lord Of The Rings: The Rings Of Power," you can identify opportunities for cross-promotion or collaboration. In this case, "Andor," "The Mandalorian," and "Loki" are among the shows that have a similar fan base as the show.
Moreover, examining the top 10 global markets where "The Lord Of The Rings: The Rings Of Power" is in demand can also help you identify regional trends in content preferences. You can use this information to develop localized programming strategies to increase engagement in these markets. With an outstanding audience demand of 14.2x in the United States, it is evident that the show is doing well in this market. In addition, it has an excellent demand performance in Russia, China, Bulgaria, Netherlands, Ukraine, Canada, Brazil, and Israel.
To summarize, using demand data can help you make data-driven decisions concerning content acquisition, distribution, and programming. By analyzing the demand data of "The Lord Of The Rings: The Rings Of Power," you can determine its value to your platform and assess its potential to drive subscriptions, mitigate churn, and create new content opportunities. Additionally, you can use the data to identify audience preferences and regional trends, which can provide you insights on how to create relevant localized programming strategies.
The Lord Of The Rings: The Rings Of Power's travelability to Mexico in the last 30 days is 32%, which means that the audience demand for The Lord Of The Rings: The Rings Of Power is 32% of the demand in its country of origin, United States. Click through to another market to discover how well The Lord Of The Rings: The Rings Of Power travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s The Lord Of The Rings: The Rings Of Power is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Lord Of The Rings: The Rings Of Power, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on March 28, 2024, 3:54 p.m. PST using demand metrics from Parrot Analytics for The Lord Of The Rings: The Rings Of Power in Mexico. We provide our partners with essential content competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.