The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to inform your content decisions and understand how to make the most of your existing library. "The Mentalist" is a perfect example of how demand data can inform your decisions.
First, you may want to know how much "The Mentalist" is worth, as well as how it compares to other shows. Using demand data, you can use Parrot Analytics' content valuation system to reveal the dollar value contribution of the show to any platform, in any region. You can see that "The Mentalist" has a very good audience demand in Mexico with demand for the show increasing by 72.9% during March. Its demand has increased over time, which suggests that it could be a strategic asset for any streaming platform.
You can also use demand data to assess "The Mentalist's" ability to drive subscriptions and reduce churn in your platform. The show's performance in Mexico and the other global markets shows that it is very popular in the mystery genre. This would be useful in helping you determine whether to acquire it and for how much.
Additionally, you can use demand data to inform your programming decisions. You can observe audience tastes and make informed decisions on which genres are resonating with current viewers and which ones are attracting new subscribers to your service. "The Mentalist's" fans are also interested in shows like "Dexter", "Elementary", "Prison Break", and "Taskmaster" which you can use to inform other shows to consider for your platform. Moreover, you can use demand data to decide on the best pricing and release strategy for content on your platform. By seeing the recent high and peak demand spikes in late March 2024, you could come up with creative strategies to take advantage of certain periods.
Demand data also helps in decisions of content distribution through OTT, SVOD, and pay TV platforms. Examining "The Mentalist's" travelability and reach can help you determine which platforms to target for distribution of the content, especially the platforms demanding the most globally like the United States, France, Brazil, and Germany. In addition, assessing how to comedify the IP for "The Mentalist" could also produce spin-off and franchise potentials because Franchisability for the show is rated outstanding.
Finally, demand data can be used in decisions concerning supply. Assessing the demand for "The Mentalist" on a country-specific basis as we did in this analysis can help you decide what type(s) of content you could acquire or produce that exhibit opportunity.
In general, demand data allows you to tailor your programming and content acquisition decisions based on audience demand, thereby increasing your potential for success. "The Mentalist" is an excellent example of how demand data can provide an adequate context for making informed executive decisions.
The Mentalist's travelability to Mexico in the last 30 days is 48%, which means that the audience demand for The Mentalist is 48% of the demand in its country of origin, United States. Click through to another market to discover how well The Mentalist travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s The Mentalist is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Mentalist, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Procedural Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2 p.m. PST using tv demand analytics from Parrot Analytics for The Mentalist in Mexico. We provide our partners with deep TV insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.