The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data like that for "The Octonauts" to make more informed content decisions for your platform. This animated show has 2.5 times the audience demand of the average show in Mexico over the last 30 days, which indicates good demand. Additionally, the show is ranked at the 96.8th percentile in the comedy genre in Mexico in February. These metrics are important in content valuation and help you to determine how much to spend on content, especially when trying to determine the value of an individual TV series or an entire library to your platform.
The Parrot Pulse for "The Octonauts" provides a holistic metric comparing the show's global performance based on six dimensions that can aid in making distribution and programming decisions. This show has outstanding travelability and momentum, indicating that it has the potential to perform well in international markets and continues to gain demand over time. Franchisability and reach for "The Octonauts" are good and okay, respectively, helping you to make decisions on how to further monetize the show and whether to acquire and distribute it more widely.
Moreover, demand data reveals that the show outperforms the demand of the average TV show in each of the top 10 global markets where "The Octonauts" is most in-demand over the last 30 days. This means that the show can be successful in multiple geographic regions, which can aid in decision-making when deciding which platforms to target for distribution of the show.
Finally, insights from rolling year data for the show reveal the show's peak and average demand over time. Thus, you can make distribution and programming decisions that will capitalize on the show's increasing popularity. You can also consult with talent agencies and production companies to decide how to optimize upcoming productions for success based on fans' preferences and tastes.
In summary, demand data for entertainment content like "The Octonauts" can help entertainment executives and platforms make more informed acquisition, distribution, content and programming decisions, measure economic valuation, and optimize their marketing campaigns that align with audience interests and tastes.
The Octonauts's travelability to Mexico in the last 30 days is 22%, which means that the audience demand for The Octonauts is 22% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well The Octonauts travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CBeebies‘s The Octonauts is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBeebies and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Octonauts, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been changed on March 28, 2024, 11:10 p.m. PST using tv demand analytics from Parrot Analytics for The Octonauts in Mexico. We provide our partners with far-reaching TV industry competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.