The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives, making data-driven decisions about content, acquisition, distribution, and programming can mean the difference between success or failure. Demand data is a powerful tool that can provide insights into a show's performance, inform investment decisions, and optimize marketing campaigns. Let us use the example of "The Orville" in Mexico to illustrate some of the ways in which demand data can be employed.
For starters, the audience demand for "The Orville" in Mexico is good, 4.1 times the average show in the country for the last 30 days. This demand metric can be used to value the show, especially in comparison to other titles in the market. For instance, only 8.6% of all TV shows in Mexico have this level of demand, which can give executives a sense of the competition.
The fact that demand for "The Orville" has been increasing recently in Mexico is another indication of a show's popularity trajectory. Therefore, understanding the recent trend in demand is essential when making programming or investment decisions.
The show`s "Parrot Pulse" metric also provides executives with a quick summary of the key performance indicators for the series across six dimensions, including worldwide audience demand, momentum, travelability, longevity, franchisability, and reach.
The Parrot Pulse reflects that "The Orville" has a worldwide outstanding audience demand across all platforms with outstanding travelability. Such data can help OTT and SVOD executives decide which countries to prioritize for content distribution.
It is also important to note that the show's travelability is working to its advantage considering that in Mexico, the demand was 22% of the demand in the United States (its country of origin), indicating an opportunity to tap into its international potential.
Lastly, it is important to consider the show's fan base and identify similar shows that the audience is likely to watch. In this case, fans of "The Orville" are also interested in shows such as "Star Trek: Lower Decks", "Rick And Morty", "The Boys", and "Star Trek: Picard." Understanding the show's audience preferences can help executives identify market opportunities and fine-tune programming decisions.
In conclusion, demand data is an essential tool that can help entertainment executives make more informed decisions about content investments, acquisitions, programming strategy, and audience targeting. By using demand data for content valuation, global trend analysis, affinity analysis, supply chain optimization, and competitive benchmarking among others, executives can improve the success of their OTT, SVOD, studio, or TV network business.
The Orville's travelability to Mexico in the last 30 days is 25%, which means that the audience demand for The Orville is 25% of the demand in its country of origin, United States. Click through to another market to discover how well The Orville travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Hulu‘s The Orville is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Orville, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Sci-fi Comedy), using our globally standardized Demand Expressions® metric.
This page has been altered on March 28, 2024, 8:44 p.m. PST using global tv demand data from Parrot Analytics for The Orville in Mexico. We provide our partners with comprehensive SVOD workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.