The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is a valuable tool for entertainment executives to help them make more informed decisions regarding content acquisition, distribution, and programming. In this article, we will explore how demand data from Parrot Analytics can assist executives in their decision-making process using "The Repair Shop" as an example.
Content valuation is informed by demand data insights. By examining demand data, executives can determine the worth of a content library or an individual series to a platform at any time. We can give you a good idea of what the series is contributing in dollar value to your platform. For instance, "The Repair Shop" has a solid audience demand of 2.1 times the average show in Mexico over the last 30 days. This suggests that the demand value of the show is good, and only 8.6% of all TV shows possess this level of demand. Furthermore, its demand has been expanding as of late, as compared to its demand of 0.8 times the average over the previous 90 days, indicating that demand for the show has been increasing.
Moreover, demand data from Parrot Analytics can be used to help executives in their content acquisition decision-making process. Demand data has the ability to quantify marginal revenue contribution to a particular platform. Using demand data, you can calculate the return on investment for a particular title while also assessing its ability to raise subscriptions or minimize churn. Executives may use available demand data to assess the worth of a particular show to another streaming platform or network, which will help them make more informed acquisition decisions.
Looking at the case of 'The Repair Shop", it has evident franchisability potential; the spin-off potential is ok, and its reach is good.
Demand data also enables network executives to make better-informed programming decisions. They can use the insights generated from demand data to find out what is performing well with a particular audience, what they enjoy the most or what kind of content is resonating most with them. By performing taste affinity analysis and mapping local whitespaces, executives may tailor their programming to attract new audiences and retain existing ones. As for The Repair Shop, other shows favored by its fans include "Gogglebox: UK, Shetland, and Gold Rush". This may suggest that audiences in Mexico enjoy factual entertainment and reality TV shows and may assist executives in ensuring they have content that meets these preferences.
Moreover, executives can use demand data to determine the optimal release strategy and pricing for their content. This will allow them to determine whether the content is best served as a binge or weekly drop,as well as what month or day of the week to release a specific title. In this case, the spike of late February for Mexico for "The Repair Shop' indicates that the executives may use this insight to determine what month is best to release new episodes or related content of the show to the Mexican market.
In conclusion, demand data has become a vital tool for entertainment executives. By analyzing the insights gathered from demand data, they can make more informed decisions about acquisition, distribution, programming, and content valuation. Using "The Repair Shop" as an example, we have seen how demand data can be used to inform strategic decision-making, allowing executives to make a measurable and informed impact on their business.
The Repair Shop's travelability to Mexico in the last 30 days is 52%, which means that the audience demand for The Repair Shop is 52% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well The Repair Shop travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC Two‘s The Repair Shop is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC Two and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Repair Shop, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Documentary Reality), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 28, 2024, 7:10 a.m. PST using tv demand analytics from Parrot Analytics for The Repair Shop in Mexico. We provide our partners with comprehensive subscription-video-on-demand workflows to help them drive better and more informed content sales strategies. Contact us today to find out more.