The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an executive in an entertainment company, you constantly face the challenge of making informed decisions regarding content acquisition, development, and distribution. This is where Parrot Analytics' demand data comes in to help you make more informed choices. To illustrate how demand data can inform strategic decision making, let's take a look at "The Righteous Gemstones" for the month of January 2024 in Mexico.
Using demand data, we can see that "The Righteous Gemstones" has 5.7 times the audience demand of the average show in Mexico over the last 30 days. This level of demand is good and places the show in the top 8.6% of all TV shows in the country. We can also see that compared to its demand over the last 90 days, demand for the show has been increasing recently.
Beyond this baseline data, we can also see how "The Righteous Gemstones" ranks in terms of genre-specific demand. For example, we can see that in January, the show ranked at the 99.0th percentile in the drama genre in Mexico. This means that it has higher demand than 99.0% of all drama titles in Mexico. Additionally, we can see the type of shows that fans of "The Righteous Gemstones" also like, which provides a broader context for us to understand viewer preferences.
By examining the show's performance across a range of countries, we can also see how it performs relative to its home market in the United States. In Mexico, demand for "The Righteous Gemstones" was 32% of the demand in the US. However, we can see that in other countries like Germany, the United Kingdom, Australia, and the Netherlands, demand for the show was outstanding, indicating that it has strong global appeal.
One of the most significant advantages of demand data is that it allows us to examine a show's performance across a range of dimensions. For example, the Parrot Pulse provides an independent measure of the show's global performance across six dimensions: audience demand, travelability, longevity, momentum, franchisability, and reach. In the case of "The Righteous Gemstones", we can see that its worldwide audience demand is outstanding, while its travelability is good. Its longevity (how well audience demand is maintained over time) and momentum (the pace of growth) are both exceptional. Finally, its franchisability (spin-off potential) and reach are both good.
By understanding a show's performance across these dimensions over time, we can make more informed choices about content acquisition, development, and distribution. We can also use this data to help answer fundamental questions, such as assessing the value of exclusivity, quantifying platform-specific marginal revenue contribution, calculating the ROI of a specific title, assessing a TV series' ability to drive subscriptions and mitigate churn, and so on.
In the case of "The Righteous Gemstones", we can see that demand for the show spiked in late January 2024 in Mexico. We can also see that the show has been increasing in popularity over the last 30 days compared to the previous year as a whole. These insights can help an executive make more informed decisions about programming strategy, content development, and distribution.
The Righteous Gemstones's travelability to Mexico in the last 30 days is 29%, which means that the audience demand for The Righteous Gemstones is 29% of the demand in its country of origin, United States. Click through to another market to discover how well The Righteous Gemstones travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Mexico as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. HBO, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Mexico. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The Righteous Gemstones.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Comedy. Using audience demand data, explore markets such as Mexico to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Righteous Gemstones from partners like HBO.
Studios in Mexico are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Comedy) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The Righteous Gemstones? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Mexico, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as HBO to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Mexico. Contact us now to leverage a return-focused selection criteria for title acquisition from HBO by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Righteous Gemstones. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as HBO to fortify your competitive position in Mexico. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Righteous Gemstones), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as HBO by incorporating country-specific trend and market demand factors for all markets including Mexico. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Righteous Gemstones, including those that have not even been released. Appeal to your target markets, including Mexico, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular HBO‘s The Righteous Gemstones is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Righteous Gemstones, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been adjusted on March 3, 2024, 1 p.m. PST using global television demand datasets from Parrot Analytics for The Righteous Gemstones in Mexico. We provide our partners with essential SVOD analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.