The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you must always keep in mind the audience's demand and how it relates to the content strategy you pursue. The case of "The Rookie" showcases how demand data can be valuable in informing content-related decisions, such as acquisition, distribution, or programming. In particular, demand data can be used to properly value a piece of content, assess its travelability, understand its reach, or quantify its momentum.
By analyzing "The Rookie" for the month of March 2024 in Mexico, Parrot Analytics found that the show had an exceptional audience demand, 12.7 times the average show in Mexico, and even higher than the average over the last 90 days, indicating growing popularity. The show ranked at the 99.9th percentile in the crime genre in Mexico, outperforming 99.9% of crime titles. Fans of the show also like other popular shows, such as "The Mandalorian" or "NCIS," which could suggest opportunities for acquisition or development. The show also experienced a spike in demand in mid-March 2024, indicating an increased interest, which could be explored for programming decisions.
Furthermore, "The Rookie" had an exceptional global performance across six dimensions, including outstanding travelability, momentum, and franchisability. It also performed better than the average in all top 10 global markets, with the United States being its most significant market, followed by Germany. Understanding the global performance of a TV show can inform decisions such as distribution, marketing, or global expansion strategies.
Finally, by comparing the performance of "The Rookie" on a 1-year rolling basis with the last 30 days, executives can gain insights into the audience's reaction to content changes. In this case, "The Rookie" peaked at 14.0 times the average in the last 30 days, indicating an increased demand and popularity, which is essential in valuing content and assessing its potential as a subscription driver.
Therefore, understanding audience demand, such as daily expressions of interest, social media engagement, fan ratings, piracy, and more, is crucial in making informed content decisions as an executive. Demand data can help executives quantify the value of a specific title and assess its potential to acquire subscribers or increase retention. It can also inform decisions on marketing campaigns, distribution strategies, global expansion, or content development.
The Rookie's travelability to Mexico in the last 30 days is 47%, which means that the audience demand for The Rookie is 47% of the demand in its country of origin, United States. Click through to another market to discover how well The Rookie travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s The Rookie is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Rookie, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 18, 2024, 2:02 p.m. PST using tv demand metrics from Parrot Analytics for The Rookie in Mexico. We provide our partners with far-reaching television analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.