The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives today operate in a constantly evolving industry. One crucial factor that can help them to stay ahead of the curve is the use of audience demand data. By making informed content decisions based on demand data, executives can position their businesses to succeed.
Let's take the example of "The Sandman," a fantasy drama that aired in August 2022. By analyzing audience demand data, we can see that the show has good demand in Mexico, with 2.1 times the audience demand of the average show in the country. Executives analyzing this data can use this information to consider acquiring the distribution rights for the show in Mexico.
In addition to this, executives can also use the data to make programming decisions. For example, if they have a streaming platform that offers the show, they can analyze the demand data to understand the show's performance relative to other programs on the platform. Additionally, executives can determine whether the show drives subscriptions and mitigates churn based on demand data.
Content valuation is also an important aspect that executives need to consider while making business decisions. Parrot Analytics content valuation system uses demand data to analyze a series' worth, assess its ability to drive subscriptions, and calculate the ROI that a specific title will bring to any given platform.
In the case of "The Sandman," demand data is valuable information that executives can use to make decisions concerning distribution and programming. They can leverage the show's strong demand in markets like Russia, the United States, Germany, Bulgaria, Ukraine, Canada, Brazil, China, and the United Kingdom, and strategize accordingly. They can also keep an eye on the show's performance over time by examining its momentum, longevity, reach, and franchisability, and make necessary tweaks to their approach.
In summary, demand data can help executives in the entertainment industry make more informed decisions related to content acquisition, distribution, programming, and content valuation. When executives leverage audience demand data to analyze content performance, they can position themselves for success in today's fast-paced entertainment landscape.
The Sandman's travelability to Mexico in the last 30 days is 18%, which means that the audience demand for The Sandman is 18% of the demand in its country of origin, United States. Click through to another market to discover how well The Sandman travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s The Sandman is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Sandman, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on Feb. 22, 2024, 1:03 p.m. PST using global demand content analytics from Parrot Analytics for The Sandman in Mexico. We provide our partners with far-reaching content capabilities to help them drive better and more informed content licensing strategies. Contact us today to find out more.