The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you want to make the most informed content decisions, and this is where demand data comes in handy. Parrot Analytics can help you make these decisions with the right data and analytics. Let's take the TV series "The Strain," for example, and examine how demand data can inform content valuation and help with programming and acquisition decisions.
According to Parrot Analytics data, "The Strain" has 2.4 times the audience demand of the average show in Mexico over the last 30 days, and only 8.6% of all TV shows have this level of demand. This indicates that demand for "The Strain" is good and consistently increasing over the last 90 days. As an executive, you may find this information useful when evaluating the value of the content and determining how much you are willing to spend on it.
You can also use demand data to examine how audiences engage with your content and use this information to make programming decisions. For instance, it is interesting to note that "The Strain" is part of a set of shows that have topped popularity charts in late December 2023 in Mexico, which means it was part of a cultural zeitgeist. Additionally, other shows that fans of "The Strain" also like are "Westworld", "The 100", "The Walking Dead", and "Breaking Bad". As an executive, you could use this information to curate the content on your streaming service and recommend similar titles to viewers.
Furthermore, demand data can also inform acquisition decisions. By examining the show's performance over the last 30 days on a 1-year-rolling basis and where the show has the most significant global demand, you could decide where to buy the rights to stream the show, knowing which markets would be profitable. In this particular case, the United States is the show’s number one global market, and the audience demand for the show in the United States is good. For instance, studying location-based demand for "The Strain" in Mexico post-broadcast could inform programmers about future deals to be made.
Lastly, demand data for a show like "The Strain" can help you find new opportunity markets for content distribution, and you can monetize content distribution by examining Travelability, or the relative global performance of a title in its home market vs. in target markets. The show is in high demand in several countries, such as China, the UK, Brazil, South Africa, Canada, Germany, Kenya, and the Netherlands, and using demand data can help you assess potential gaps in the content available in these markets.
In conclusion, by accessing demand data for your content, like "The Strain," as an executive, you can get a better understanding of how audiences globally and locally economically value content. This knowledge can help inform decisions surrounding the selection, acquisition, distribution, and programming of content, all contributing to overall increased success and viewer satisfaction.
The Strain's travelability to Mexico in the last 30 days is 22%, which means that the audience demand for The Strain is 22% of the demand in its country of origin, United States. Click through to another market to discover how well The Strain travels internationally.
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Acquire the best shows from partners such as FX to fortify your competitive position in Mexico. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Strain), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular FX‘s The Strain is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Strain, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Dark Fantasy), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 18, 2024, 2 p.m. PST using global tv demand data from Parrot Analytics for The Strain in Mexico. We provide our partners with extensive television industry analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.