The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you a TV executive looking to maximize the impact of your programming? Look no further than demand data analysis. Demand data for a popular TV series based on comic books, "The Walking Dead," reveals how this information can be leveraged to make more informed strategic content decisions.
With 18.5 times the audience demand of the average show in Mexico over the last 30 days, demand for "The Walking Dead" is exceptional. This show achieves an outstanding level of audience engagement, as only 2.7% of all TV shows have this level of demand. The popularity of the show in Mexico has been increasing recently compared to its demand of 14.0 times the average over the last 90 days.
Wondering how "The Walking Dead" performed on a global scale? The top 10 global markets where "The Walking Dead" is most in-demand are the United States, the United Kingdom, Brazil, Canada, France, Russia, Germany, Australia, and Ukraine. In each of these markets, this TV series outperforms the demand of the average TV show (1x). In the United States, the show achieved exceptional audience demand of 39.8x. By tracking audience demand data over time, TV executives can better anticipate the performance of shows on a global scale.
One key application of this type of demand data is content valuation. Content valuation allows TV executives to determine the worth of their series or franchise in terms of dollar value contribution to any platform in any region. Leveraging demand data, TV executives can estimate the global value of exclusive content, determine content ROI, and assess a TV series' ability to drive subscriptions and mitigate churn. Using demand data, content affordability can be estimated more accurately. As "The Walking Dead" is an established TV series with spin-off potential, TV executives can leverage demand data to further monetize the IP of the show through spin-offs and franchises.
Demand data allows TV executives to map local whitespaces and pinpoint the most popular genres in each market worldwide. By examining audience trends and tastes, TV executives can make more informed content decisions around topics with greater potential for success in a particular market. In the case of "The Walking Dead," audience demand in Mexico recently spiked. By monitoring and interpreting demand data, TV executives can anticipate these types of fluctuations and respond accordingly with timely marketing campaigns that build anticipation for new show releases.
Finally, demand data provides insights that TV executives can use for strategic acquisiton and distribution decision-making. For example, demand data can help TV executives estimate the platform-specific marginal revenue contribution and plot strategies for audience retention. Data points such as reach, momentum and franchisability of TV content can be tracked to identify opportunities for greater engagement and monetization. With Parrot Analytics' global demand data at their fingertips, TV executives can make informed decisions to optimize their content library and maximize viewer engagement on a global scale.
The Walking Dead's travelability to Mexico in the last 30 days is 21%, which means that the audience demand for The Walking Dead is 21% of the demand in its country of origin, United States. Click through to another market to discover how well The Walking Dead travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular AMC‘s The Walking Dead is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AMC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Walking Dead, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Apocalyptic Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:01 p.m. PST using global demand data from Parrot Analytics for The Walking Dead in Mexico. We provide our partners with extensive TV industry competencies to help them drive better and more informed content marketing strategies. Contact us today to find out more.