The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, understanding the demand for a TV series can provide valuable insights in content and acquisition decisions. Let's take a look at how demand data for "The West Wing" in Mexico for March 2024 can be used to make informed decisions.
Content Valuation:
- Using demand data, you can calculate the ROI that "The West Wing" has brought for any given platform. The 2.0 times audience demand of the average show in Mexico over the last 30 days implies that the show has a good demand. Therefore, it is likely that this TV series will bring positive ROI to any platform.
Programming Decisions:
- Analyzing the demand trend of "The West Wing" over the last 90 days and last 30 days indicates that its demand has been increasing recently. Hence, it can be interpreted that the show is gaining more popularity over time and it could be a good decision to feature it on the platform.
- The show has dropped in rank by 772 spots during March in Mexico. This suggests that there might be competition from other TV series or that the audience lost interest in the show after watching a few episodes. It'd be important to keep competitor analysis in mind.
- Providing the top ten global markets where "The West Wing" is most in-demand, with the US having the outstanding audience demand of 6.3x higher than the average TV show. Monitoring the demand fluctuations in these markets could help in spotting new markets and target audience for this TV series.
Acquisition Decisions:
- The Parrot Pulse provides independent measure of a show's global performance across six dimensions, which includes travelability quantifies a show's international demand relative to its home market. As the travelability of "The West Wing" in Mexico is good, it can suggest that bringing this show to other TV markets could increase the revenue.
- The Parrot Pulse also evaluates the longevity, momentum, momentum, franchisability, and the reach of a TV series. All these metrics provide a comprehensive picture of a show's attractiveness to an audience.
Distribution Decisions:
- Examining the top 10 global markets where "The West Wing" is most in-demand over the last 30 days, the show outperforms the demand of the average TV show in each of these markets. This information can provide insights into how to distribute, price, and market this TV series in these markets.
- The demand for "The West Wing" in Mexico was 14% of the demand in the United States. Therefore, replicating similar marketing strategies and distribution tactics used in the United States could be applied to Mexico to increase the show's viewership.
In conclusion, analyzing the demand data for a TV series like "The West Wing" in Mexico can assist a TV executive in making informed content, acquisition, distribution, and programming decisions.
The West Wing's travelability to Mexico in the last 30 days is 17%, which means that the audience demand for The West Wing is 17% of the demand in its country of origin, United States. Click through to another market to discover how well The West Wing travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s The West Wing is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The West Wing, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Political Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 19, 2024, 2:02 p.m. PST using global tv demand metrics from Parrot Analytics for The West Wing in Mexico. We provide our partners with essential television industry know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.