The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you want to make content decisions that will be profitable for your platform in terms of attracting and retaining subscribers. One way to do this is to use demand data to understand what your audience wants and to make more informed content decisions accordingly. The case of "The Wheel of Time" is a perfect example of how demand data can help inform content decisions.
Firstly, demand data can be used to value the content on your platform. Through Parrot Analytics' content valuation system, that uses demand data, an economic valuation of any title can be made including its dollar value contribution to any platform in any region. In the case of "The Wheel of Time," for March 2024, the show had 6.1 times the audience demand of the average show in Mexico over the last 30 days. This information can be used to determine how much the show is worth to a platform in Mexico and guide content investment decisions accordingly.
Additionally, demand data can reveal the content's global appeal, helping an entertainment executive identify the territories where the show is in-demand. In the case of "The Wheel of Time," the show's highest demand is in the United States, followed by Bulgaria, Canada, Russia, Sweden, Israel, Netherlands, Romania, and Australia. By identifying the top global markets, executives can focus their marketing and distribution strategies in those territories and maximize the show's potential.
Demand data can also inform content acquisition decisions. By looking at the audience overlap of "The Wheel of Time" with other shows for the month of March 2024 in Mexico, like "Ahsoka," "Loki," and "Star Trek: Strange New Worlds," executives can identify the type of content that their audience is interested in and which shows would be complementary to their platform.
Furthermore, demand data helps executives to monitor the performance of a show over time. The measure of the audience demand across all platforms "The Wheel Of Time" received over the last year compared to the last 30 days, shows that the show has become more popular among audiences. This information can be used to guide programming decisions, such as how frequently to air a particular show, in order to optimize its audience reach.
Finally, the demand data for "The Wheel of Time" shows that the franchise has significant spin-off potential, indicating that the IP for the show can be further monetized or developed into a franchise.
Overall, demand data provides executives with critical information to make more informed content decisions, including content valuation, audience appeal and programming, and acquisition decisions, and franchise potential. By leveraging this data, executives can maximize their content investment and their platform's profitability.
The Wheel Of Time's travelability to Mexico in the last 30 days is 26%, which means that the audience demand for The Wheel Of Time is 26% of the demand in its country of origin, United States. Click through to another market to discover how well The Wheel Of Time travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Mexico as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Amazon Prime Video, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Mexico. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The Wheel Of Time.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Mexico to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Wheel Of Time from partners like Amazon Prime Video.
Studios in Mexico are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The Wheel Of Time? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Mexico, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Amazon Prime Video to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Mexico. Contact us now to leverage a return-focused selection criteria for title acquisition from Amazon Prime Video by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Wheel Of Time. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Amazon Prime Video to fortify your competitive position in Mexico. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Wheel Of Time), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Amazon Prime Video by incorporating country-specific trend and market demand factors for all markets including Mexico. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Wheel Of Time, including those that have not even been released. Appeal to your target markets, including Mexico, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s The Wheel Of Time is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Wheel Of Time, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 18, 2024, 2:01 p.m. PST using tv demand analytics from Parrot Analytics for The Wheel Of Time in Mexico. We provide our partners with smart content capabilities to help them drive better and more informed content sales strategies. Contact us today to find out more.