The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you’re an entertainment executive looking to make informed decisions about content valuation, acquisition, distribution, or programming, then demand data is your most powerful tool. Let's illustrate that claim by analyzing "The Wonder Years" for the month of February 2024 in Mexico.
Firstly, demand data can assist in content valuation for "The Wonder Years." Knowing that the show has 3.7 times the audience demand of the average show in Mexico over the last 30 days, means the economic value of the series is high. Executives can leverage demand data to determine how much to spend on content by revealing the dollar value contribution of any title, to any platform, in any region.
Demand data also helps executives make informed acquisition decisions. For example, knowing that "The Wonder Years" is more in-demand than 98.3% of all drama titles in Mexico, executives could consider acquiring this show to bolster their lineup, especially since it has increasing demand. Similarly, executives can find profitable opportunities in globally popular titles like "The Wonder Years," which has shown outstanding audience demand in various countries, including the United States, ranking it as its number one market globally.
- Programming decisions around content placement
Executives can use demand data to make programing decisions, such as content placement. Executives can decide to showcase “The Wonder Years” prominently on the platform, especially when it’s in high demand. With the show losing traction in February 2024 in Mexico, executives would need to evaluate the content placement of "The Wonder Years" in their platform or whether a new marketing campaign would help promote demand for this content.
- Distribution decisions to target local markets
By monitoring the demand data, executives can identify local market demands and tailor distribution strategy accordingly. For instance, popular shows in one country may not do well in others. Knowing that "The Wonder Years" has 30% of the demand in Mexico that it has in the US, executives can plan their distribution strategy with that in mind.
Demand data is also a valuable tool for talent agencies and TV production companies when it comes to assessing the popularity of actors and identifying successful production elements. For example, studying the similarity between "The Wonder Years" and other popular series, such as “The Simpsons”, “Only Murders In The Building”, and “For All Mankind”, can assist executives, talent agencies, and production companies in developing future productions with similar aspects that their audiences enjoy.
In conclusion, executives in the entertainment industry can leverage demand data to make informed decisions on content valuation, acquisition, distribution, and programming, based on the popularity of a title. By analyzing the demand data of "The Wonder Years" for February 2024 in Mexico, we can see how demand data can be used to make actionable decisions for entertainment executives working in various positions, from SVOD platforms to TV production companies and talent agencies.
The Wonder Years's travelability to Mexico in the last 30 days is 16%, which means that the audience demand for The Wonder Years is 16% of the demand in its country of origin, United States. Click through to another market to discover how well The Wonder Years travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s The Wonder Years is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Wonder Years, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Family Comedy), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 28, 2024, 3:34 a.m. PST using tv demand data from Parrot Analytics for The Wonder Years in Mexico. We provide our partners with essential TV series capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.