The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For TV executives, analyzing demand data for a show like "The Young And The Restless" in Mexico can be incredibly helpful in making informed decisions on content acquisition, programming, distribution, and content valuation. Here are some ways demand data can help:
- Content valuation: Demand data can be used to estimate the value of a title. By analyzing the demand data for "The Young And The Restless" in Mexico, TV executives can understand how much the show is worth, and how much it contributes to any platform in any region. The demand for the show is 2.2 times the average of all shows in Mexico, which is much higher than 8.6% of all TV shows. This indicates that the ratings are good, and that this show can be considered a strategic asset for a streaming platform. On the other hand, the recent decrease in the demand of the show could be an indication of the show's cannibalization and overexposure on multiple services hence is not bringing as much value as it was previously.
- Programming decisions: TV executives can leverage demand data to determine the programming decisions they should make. They can use this data to assess the popularity of a show and to identify the best time to air the show, if it's airing on a linear network. In this case, the audience demand for "The Young And The Restless" in Mexico decreased drastically by 99.4%, which gives executives an indication to look at the timing and scheduling of the show to try and keep subscribers engaged.
- Acquisition decisions: Demand data informs decisions on supply and demand. TV executives can use demand data to determine what type of content exhibits an opportunity to acquire or produce. In addition, evaluating shows similar to "The Young And The Restless", like "The Bold And The Beautiful", can help TV executives determine their acquisition decisions.
- Distribution decisions: TV executives can use demand data to determine the platform and network fit. Demand data enables TV executives to compare their content against other titles available on the market. This is important since, according to the analysis, "The Young and the Restless" is most in-demand in the United States, thus better positioning it as an acquisition candidate for networks, distribution or production companies, or platforms that targe this market.
- Content decisions: TV executives can leverage demand data to find new opportunity markets for content distribution. They can use demand data to identify areas where there is potential for growth, or to uncover under-monetized titles. TV executives can closely look at the demand for "The Young And The Restless" globally and find the most popular genres in their markets. This way, they can make informed decisions on content creation or curation that resonate well with the local audience.
In conclusion, TV executives can use demand data to make informed decisions about content acquisition, distribution, programming, and content decisions. By leveraging demand data, TV executives will be able to determine how much a show is worth, how to optimize their marketing and release strategies, as well as come up with the best acquisition decisions that will help grow their audience in their respective markets.
The Young And The Restless's travelability to Mexico in the last 30 days is 13%, which means that the audience demand for The Young And The Restless is 13% of the demand in its country of origin, United States. Click through to another market to discover how well The Young And The Restless travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s The Young And The Restless is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Young And The Restless, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been revised on March 28, 2024, 8:44 p.m. PST using television demand analytics from Parrot Analytics for The Young And The Restless in Mexico. We provide our partners with meaningful OTT workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.