The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive working on a TV network, the demand data provided for "Tierra De Reyes" can help make more informed programming decisions.
The data reveals that "Tierra De Reyes" has a good demand in Mexico, with the show achieving 2.5 times the audience demand of the average show in the country over the last 30 days. Based on this demand, the show could be considered for prime-time programming slots as a strong performer in the drama genre.
However, the data also shows a decrease in demand for this show over the last 30 days in Mexico. This indicates that the executive should consider the reasons why this decrease might have occurred. The executive could analyze the storylines, bits of drama within the show, or other internal factors to determine what's causing the decline in viewership, and possibly work on reviving the lost audience in future episodes or working on different ways to gather back the lost audience.
The data also reveals that "Tierra De Reyes" has a good audience demand in the United States, with many fans also located in Spain, Venezuela, Argentina, Colombia, Ecuador, Peru, and Paraguay. This could prompt the executive to consider airing the show at the optimal time in these regions, and they might also considering creating dubbed versions of the show for a wider reach and cater to a larger audience beyond the Spanish speakers.
Moreover, the demand data can also be utilized in content valuation by assessing the dollar value contribution of the show to the network. The executive can determine how much of the appraised value of their library is driven by the demand for "Tierra De Reyes." By evaluating the platform-specific marginal revenue contribution, they can ascertain how a title drives engagement across the rest of the catalog. Based on this analysis, they can calculate the ROI and determine new marketing strategies to place "Tierra De Reyes" as an acquisition-driving or churn-reducing title.
The data can also aide with decisions concerning supply and demand. By examining the demand for "Tierra De Reyes" in different countries and regions, the executive can assess the global appeal of a content library, determine the best region to increase engagement, allocate marketing funds to maximize future content investments, and understand which genres are resonating most with their current audience.
Finally, the data can assist with subscriber acquisition. The executive can determine which titles should be acquired to grow the platform's audience by examining the demand data and determining which TV series will help them acquire or retain subscribers, make informed content decisions, or acquisition and distribution decisions.
In conclusion, by leveraging the power of demand data provided by a platform like Parrot Analytics, executives can make more informed decisions about programming, acquisition, distribution, and content valuation for their TV series, studio or network within Mexico and around the world.
Tierra De Reyes's travelability to Mexico in the last 30 days is 103%, which means that the audience demand for Tierra De Reyes is 103% of the demand in its country of origin, United States. Click through to another market to discover how well Tierra De Reyes travels internationally.
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Capture more value from content opportunities in Mexico as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Telemundo, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as Telemundo to fortify your competitive position in Mexico. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Tierra De Reyes), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Telemundo by incorporating country-specific trend and market demand factors for all markets including Mexico. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Tierra De Reyes, including those that have not even been released. Appeal to your target markets, including Mexico, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Telemundo‘s Tierra De Reyes is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Telemundo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Tierra De Reyes, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 18, 2024, 2:02 p.m. PST using global television demand analytics from Parrot Analytics for Tierra De Reyes in Mexico. We provide our partners with meaningful TV industry expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.