The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, examining the performance of a TV series plays a crucial role in making informed content, acquisition, distribution, and programming decisions. In this article, we have analyzed "Titans" for the month of January 2024 in Mexico, and we'll explain how the demand data can assist you with decision making in the entertainment business.
Demand data is sharp enough to put a value on the content. Our content valuation system operates on demand data and displays the dollar value contribution of any title, to any platform, in any region. Concerning valuation and Mexico's market, "Titans" had 11.3 times the audience demand of the average show, which positions it securely in the top percentile. Content valuation assists in determining how much to spend on content and calculating the ROI of a specific title and its ability to drive subscriptions and mitigate churn.
Determining the show's global popularity is also crucial when it comes to content acquisition and expansion. Examining the top 10 global markets, "Titans" outperforms the demand of the average TV show in every one of these markets, with a significant demand in the United States, Canada, Brazil, Germany, United Kingdom, Netherlands, Italy, Paraguay, and the Philippines. The show's travelability, which quantifies a show's international demand relative to its home market, is exceptional, highlighting its potential in international markets.
Understanding the show's current audience is also essential for content acquisition, distribution, and programming. The show has higher demand than 99.8% of all drama titles in Mexico, and its audience in the country increased by 13.2% in January 2024. Additionally, examining the "Titans" Parrot Pulse provides insight into six dimensions of the show's global performance, including worldwide audience demand, travelability, longevity, momentum, franchisability, and reach. These metrics enable executives to make informed business decisions by identifying a show's potential for spin-offs, its growth potential, its ability to maintain popularity over time, and its potential reach.
Demand data can also help with decisions concerning supply and demand, subscriber acquisition, and retention, optimizing pre-release marketing campaigns, and identifying under-monetized titles. By comparing "Titans" over a one-year rolling period versus its performance over the last 30 days, we can determine that the show's popularity has increased, peaking at 14.6 times the average demand over the last 30 days, indicating an influx of new viewers.
In conclusion, demand data has become integral to decision-making in the entertainment industry. By analyzing various dimensions of "Titans" demand data, executives can determine its value, potential for growth, and spin-offs, leading to informed content, acquisition, distribution, and programming decisions that result in successful and profitable outcomes.
Titans's travelability to Mexico in the last 30 days is 30%, which means that the audience demand for Titans is 30% of the demand in its country of origin, United States. Click through to another market to discover how well Titans travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO Max‘s Titans is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Titans, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been modified on Feb. 28, 2024, 1:01 p.m. PST using global tv demand metrics from Parrot Analytics for Titans in Mexico. We provide our partners with essential media industry analyses to help them drive better and more informed content marketing strategies. Contact us today to find out more.