The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
In today's dynamic entertainment industry, content stakeholders are constantly on the lookout for data-driven insights and actionable intelligence that can help them make informed decisions about content acquisitions, distribution, production, and audience delivery. Parrot Analytics provides an unmatched wealth of insights through the real-time analysis of audience demand for TV content.
One of the shows that our audience demand analysis offers insights on is "Transplant." The show's March 2024 performance statistics for Mexico, as explained above, provides information that can help industry players in making informed content decisions.
By examining the analyses, such as the show's demand statistics, we can evaluate and compare the show's popularity against other titles and assess its content valuation. We can, for instance, find out that "Transplant" had an impressive demand, nearly three times higher than the average show in Mexico over the last 30 days, indicating good popularity. This level of demand quantified using Parrot Analytics' content valuation system, helps in the economic valuation of any title to any platform globally.
The show currently ranks higher in the drama genre than 97.5% of other drama titles in Mexico, highlighting it as a popular drama title in the country. Information like this can help a content distributor assess the potential of a show's popularity in a particular market and subsequently identify title demand gaps in target regions and plan their programming lineup.
The analysis further tells us that the show's global audience demand across all platforms is good. Its travelability score is okay, meaning that the show's international demand relative to its home market can be improved. The show's momentum, longevity, franchisability, and reach are all good attributes, which makes it an attractive acquisition for any content distributor looking for titles to add to their portfolio.
Insights about the show's top 10 global markets revealing that the show outperforms the demand of the average TV show in each of these markets, disclosing that the show is still attracting a loyal audience.
These insights on "Transplant" reflect Parrot Analytics' ability to deliver accurate and real-time analysis of audience demand across all platforms globally, providing essential information that content stakeholders find helpful when making their strategic decisions. By answering fundamental questions that lead to informed content decisions, Parrot Analytics' demand data analysis offers the entertainment industry a data-driven content ecosystem that is equipped to match market demand.
Transplant's travelability to Mexico in the last 30 days is 24%, which means that the audience demand for Transplant is 24% of the demand in its country of origin, Canada. Click through to another market to discover how well Transplant travels internationally.
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Capture more value from content opportunities in Mexico as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. CTV, leading to increased commercial efficiency and ROI.
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Studios in Mexico are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Transplant? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Mexico, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as CTV to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as CTV to fortify your competitive position in Mexico. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Transplant), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as CTV by incorporating country-specific trend and market demand factors for all markets including Mexico. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Transplant, including those that have not even been released. Appeal to your target markets, including Mexico, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular CTV‘s Transplant is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Transplant, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Medical Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:02 p.m. PST using global tv demand metrics from Parrot Analytics for Transplant in Mexico. We provide our partners with deep TV workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.