The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive working in programming, distribution, and content acquisition, leveraging audience demand data is crucial for informed decision-making that leads to successful business outcomes. Parrot Analytics' content valuation system based on demand data can help you quantify the dollar value contribution of any title, to any platform, in any region. Applying this content valuation system to "Vecinos (MX)" helps answer the following questions:
- Content valuation: How can you determine how much to spend on content? Using Parrot Analytics' content valuation system can help you in accurately assessing the worth of a title. "Vecinos (MX)" has achieved 15.1 times the audience demand of the average show in Mexico over the last 30 days, indicating its outstanding performance. Comparing the show's performance on a 1-year rolling basis vs the last 30 days reveals that the show has increased in popularity with its peak demand being 16.8 times the average in the last month, a 4.2% increase. This implies that acquiring the show has the potential to bring a high return on investment to the platform/distributor.
- Demand enables valuing IP globally: The outstanding audience demand of "Vecinos (MX)" provides an opportunity to monetize the IP globally. This demand indicates a show's potential for franchise development and international distribution. However, its travelability is poor, meaning that it is more popular in its home market than any other global market, making it less attractive for global distribution.
- Demand uncovers under-monetized titles: "Vecinos (MX)" has maintained good audience demand, longevity, momentum, and reach in major markets like Mexico, the U.S., Argentina, Colombia, etc. However, there may still be untapped markets with underserved demand. By identifying these markets, content distributors can expand the revenue-earning potential of the show.
- Demand helps with subscriber acquisition and retention: By acquiring "Vecinos (MX)", the platform or pay-tv network can retain the Mexican audience by providing them with content that has outstanding demand. Also, knowing the fans of the show can help the platform acquire new subscribers, and discovering the elements that fans like the most would optimize the marketing campaign ahead of the premiere.
- Demand enables competitive benchmarking & programming decisions: "Vecinos (MX)" ranks at the 99.9th percentile in the drama genre in Mexico. Data can be used to benchmark the show against other titles available on the market. Executives can use such information to make programming decisions by knowing which type of content exhibits the opportunity to acquire or produce.
In conclusion, understanding audience demand data with the help of Parrot Analytics' content valuation system is crucial for entertainment executives' strategic decision-making process. Applying this to "Vecinos (MX)" offers invaluable insights on content valuation, potential global expansion, under-monetized titles, subscriber acquisition, and programming decisions.
This is Vecinos (MX)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Vecinos (MX) travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Mexico as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. Las Estrellas, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Mexico. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Vecinos (MX).
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Comedy. Using audience demand data, explore markets such as Mexico to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Vecinos (MX) from partners like Las Estrellas.
Studios in Mexico are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Comedy) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Vecinos (MX)? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Mexico, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Las Estrellas to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Mexico. Contact us now to leverage a return-focused selection criteria for title acquisition from Las Estrellas by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Vecinos (MX). Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Las Estrellas to fortify your competitive position in Mexico. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Vecinos (MX)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Las Estrellas by incorporating country-specific trend and market demand factors for all markets including Mexico. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Vecinos (MX), including those that have not even been released. Appeal to your target markets, including Mexico, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Las Estrellas‘s Vecinos (MX) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Las Estrellas and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Vecinos (MX), for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:03 p.m. PST using television demand datasets from Parrot Analytics for Vecinos (MX) in Mexico. We provide our partners with valuable TV industry analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.