The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive or professional, you are always looking for ways to make informed decisions when it comes to content acquisition, distribution, and programming. One of the best ways to do this is by utilizing demand data, and the case study of "Viva La Vida" provides a great example of how this can be beneficial.
Firstly, content valuation is vital in determining whether a show is worth investing in or not. Demand data can help answer questions such as how much is a series worth and what is the baseline value of a title. By using Parrot Analytics' content valuation system, you can determine the dollar value contribution of any title, to any platform, in any region, and further understanding of how much a show is truly worth.
For instance, "Viva La Vida" has the audience demand that is 5.0 times the average show in Mexico over the last 30 days. This information indicates that the show has good demand in Mexico with strong potential to drive engagement across the rest of the catalog, which can increase the show's value. The show also moved up in its rank by 38 spots during March in Mexico, indicating that the show is increasing in popularity over time.
Another essential attribute of demand data is that it helps to identify popular genres and the most demanded titles. Through this data, executives can make informed decisions when it comes to supply and demand, and pinpoint the content that shows the most chance for profitability. In addition, creating scalable concept testing, analyzing competitive benchmarking, and discovering untapped markets can provide additional insights as you move forward on your content strategy.
Another way to take advantage of demand data is understanding the momentum of your content. Momentum measures how effective your marketing campaign is for a show and how it compares to other shows similar to that genre. In the case of "Viva La Vida," it has a good momentum score which means that the show's marketing campaign is effective and is keeping the audience engaged. This strategy is important to maintain the momentum of the show even after its season end and keep the audience engaged and possibly anticipating a comeback.
Finally, examining the top 10 global markets where "Viva La Vida" is in-demand can help understand where the show is most successful. This information can help to inform your acquisition and distribution strategies by identifying which platforms to target to acquire or distribute your content. Furthermore, real-time analysis of audience demand also allows TV executives to make informed decisions on programming strategies, including release timing and pricing plans.
Overall, demand data is crucial in helping TV executives make informed decisions on content acquisition, distribution, and programming strategies. Taking advantage of the power of Parrot Analytics' demand data will help in valuing content, identifying popular genres and titles, creating effective marketing campaigns, and determining where your content will be a success. It offers insights on how shows are performing in different markets and what content should be acquired or developed enabling OTT platforms and TV networks to stay ahead of their competition.
Viva La Vida's travelability to Mexico in the last 30 days is 51%, which means that the audience demand for Viva La Vida is 51% of the demand in its country of origin, Spain. Click through to another market to discover how well Viva La Vida travels internationally.
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Acquire the best shows from partners such as Telecinco to fortify your competitive position in Mexico. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Viva La Vida), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Variety genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Telecinco by incorporating country-specific trend and market demand factors for all markets including Mexico. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Variety. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Viva La Vida, including those that have not even been released. Appeal to your target markets, including Mexico, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Telecinco‘s Viva La Vida is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Telecinco and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Viva La Vida, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Talk Show), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:04 p.m. PST using television demand content from Parrot Analytics for Viva La Vida in Mexico. We provide our partners with deep subscription-video-on-demand insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.