The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking to invest in a new TV series for your platform? Are you a TV production company looking to develop a new show? Or are you an entertainment talent agency looking to find new IPs to represent? If so, demand data can be a useful tool to help you make more informed decisions. In this example, we will be examining "Vive Cantando" to demonstrate the power of demand data in decision-making.
Firstly, demand data can be used to inform content valuation inquiries. Entertainment executives can use the demand data of a TV series to determine its worth, the value of the content library, and whether a series has the ability to drive subscriptions and mitigate audience churn. For "Vive Cantando," its demand has been growing recently, and it has 2.1 times the audience demand of the average show in Mexico over the last 30 days. This data can be used to calculate the dollar value contribution of the show, taking into consideration any platform and region.
Secondly, demand data enables users to discover global popular content and ensure a scalable concept for their platform. Entertainment executives can use the global performance of audience demand to identify the most popular content in various markets. In the case of "Vive Cantando," it has higher demand than 96.5% of all drama titles in Mexico. This information can be used to find shows that resonate with viewers and have the potential for broad appeal in several markets globally.
Thirdly, demand data can be leveraged to help make decisions concerning supply and demand and subscriber retention. Entertainment executives can use demand data to determine which titles are growing in demand and thus, require more considerable investments in terms of content acquisition, marketing spend, etc. In the case of "Vive Cantando," during January, audience demand for the show increased in Mexico by 2.4%. Entertainment executives can use this information to make decisions concerning supply and demand to ensure they are providing their subscribers with the content they demand.
Lastly, demand data can be used to make decisions concerning optimal release strategy and pricing. Entertainment executives can use audience demand data to determine the best release strategy, region-specific pricing and analyze the performance of their marketing campaigns. For example, demand spiked in mid-January 2024 in Mexico for "Vive Cantando," entertainment executives can use this information to optimize their release strategy in Mexico.
In conclusion, demand data powers many of the key decisions that entertainment executives make every day. By analyzing the global performance of "Vive Cantando," entertainment executives can use demand data to understand the show's performance in Mexico and other countries, assess its potential spin-off or franchising capabilities, and identify factors contributing to its momentum, longevity, and reach. Entertainment executives can leverage demand data to make more informed acquisition, distribution, programming, and content decisions that ultimately help them to succeed in a competitive, ever-changing entertainment landscape.
Vive Cantando's travelability to Mexico in the last 30 days is 7%, which means that the audience demand for Vive Cantando is 7% of the demand in its country of origin, Spain. Click through to another market to discover how well Vive Cantando travels internationally.
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Acquire the best shows from partners such as Antena 3 to fortify your competitive position in Mexico. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Vive Cantando), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Antena 3‘s Vive Cantando is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Antena 3 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Vive Cantando, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Musical Comedy), using our globally standardized Demand Expressions® metric.
This page has been amended on April 19, 2024, 2:04 p.m. PST using television demand content from Parrot Analytics for Vive Cantando in Mexico. We provide our partners with extensive television series workflows to help them drive better and more informed content advertising strategies. Contact us today to find out more.
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