The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive working in an industry that is highly competitive, understanding the demand patterns of content can provide valuable insights into a show's performance. In this context, let's examine the demand for "Young Sheldon" in Mexico during February 2024.
Demand data can be used for content valuation by providing information on the value of a content library to a platform over time. Using the Parrot Analytics content valuation system, global content demand and supply can be analyzed, and the dollar value contribution of any title, to any platform, in any region can be revealed. In this case, we can see that compared to its demand over the last 90 days, the demand for "Young Sheldon" increased in February 2024, indicating a rise in popularity. Additionally, its exceptional ranking in Mexico when compared with the average show (8.6 times higher) and the percentile rank (99.3rd percentile) in the comedy genre suggest strong demand for the show, which would translate to high value.
One of the essential questions that entertainment executives must answer is how much they should spend on content. Parrot Analytics content valuation system based on demand data can be used to calculate the ROI a specific title will bring for any given platform by identifying that platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog. By analyzing 'Young Sheldon's demand trends, executives can assess its ability to drive subscription and reduce churn, which would translate to cost savings.
Using demand data to identify the top 10 global markets where "Young Sheldon" is most in-demand over the last 30 days provides insights into areas of potential growth for the series, helping studios and distributors to make more informed distribution and acquisition decisions. For example, the data reveals that the United States is "Young Sheldon"'s number one market globally, with outstanding audience demand of 19.8x. This fact enables the studios and distributors to focus on this market to increase revenue.
Demand data also enables executives to optimize their marketing campaigns ahead of the premiere. Using an engagement-driven approach can uncover insights into elements of existing content that fans like the most, and thus enable the upcoming production to be optimized for success. Similarly, it can help to assess the level of cannibalization of audiences if a title is available on multiple services, which impacts the acquisition and subscription strategy for that platform.
Finally, demand data can help executives uncover new opportunity markets for content distribution. "Young Sheldon" has outstanding franchisability, indicating that it has spin-off potential. Using this information, executives can select IP to develop into a franchise or create spin-offs, further monetizing IP for the show.
To sum up, analyzing the demand patterns for a show like "Young Sheldon" provides critical insights that can help executives make more informed decisions related to content valuation, distribution, acquisition, and programming. By leveraging the Parrot Analytics content valuation system and applying a demand-focused approach, executives can tap into the power of big data and analytics for more efficient and effective entertainment operations.
Young Sheldon's travelability to Mexico in the last 30 days is 42%, which means that the audience demand for Young Sheldon is 42% of the demand in its country of origin, United States. Click through to another market to discover how well Young Sheldon travels internationally.
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Acquire the best shows from partners such as CBS to fortify your competitive position in Mexico. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Young Sheldon), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s Young Sheldon is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Young Sheldon, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been changed on March 29, 2024, 7:37 a.m. PST using global television demand data from Parrot Analytics for Young Sheldon in Mexico. We provide our partners with deep OTT workflows to help them drive better and more informed content acquisition strategies. Contact us today to find out more.