The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive considering whether to invest in or distribute "Younger" in Mexico, demand data can provide valuable insights to help you make more informed decisions. Here are some questions that demand data can answer:
- How popular is "Younger" in Mexico compared to the market average? According to the demand data, "Younger" has 2.1 times the audience demand of the average show in Mexico over the past 30 days. Only 8.6% of all TV shows have this level of demand in Mexico.
- How has demand for "Younger" been trending recently? The demand for the show in the last 90 days was 1.2 times the market average while the demand during the month of March increased significantly to 2.1 times. By examining how the show does over time, you can determine the show's current momentum, which can help with long-term strategic decisions.
- What's the target audience for "Younger" in Mexico? The show falls into the romance genre and ranks at the 97.1st percentile in this category in Mexico. This information can help executives determine the ideal target audience and whether the show has potential to attract new subscribers or retain existing ones.
- How does "Younger" perform in other countries globally, and is it travelable? This information is valuable in understanding where the show should be distributed, as well as in estimating its worth in a global market.
- How can "Younger" be compared to other shows in its genre? Knowing what other shows are driving the demand of your target audience can help executives determine what kinds of content are trending in Mexico and how they can capitalize on similar shows.
- How has "Younger" performed over time, and what is its franchise potential? Demand data shows strong longevity for the show across the globe, indicating a steadfast following. Executives can also evaluate whether spin-off opportunities exist to add additional licensing income and future revenue.
In addition to these insights, demand data can help executives stay on top of trends and even anticipate potential shifts in the market. It can help answer questions like whether a show has cultural relevance or if it's losing momentum, and what the ideal release strategy and pricing for a show might be. Using Parrot Analytics content valuation system can provide executives with an accurate dollar value of the show based on its demand data. By leveraging demand data, executives can make more informed content decisions and ultimately mitigate financial risk that comes with investing in and distributing new content.
Younger's travelability to Mexico in the last 30 days is 52%, which means that the audience demand for Younger is 52% of the demand in its country of origin, United States. Click through to another market to discover how well Younger travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Mexico as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. TV Land, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Mexico. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Younger.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Comedy. Using audience demand data, explore markets such as Mexico to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Younger from partners like TV Land.
Studios in Mexico are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Comedy) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Younger? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Mexico, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as TV Land to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Mexico. Contact us now to leverage a return-focused selection criteria for title acquisition from TV Land by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Younger. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as TV Land to fortify your competitive position in Mexico. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Younger), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as TV Land by incorporating country-specific trend and market demand factors for all markets including Mexico. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Younger, including those that have not even been released. Appeal to your target markets, including Mexico, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular TV Land‘s Younger is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Land and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Younger, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:03 p.m. PST using tv demand metrics from Parrot Analytics for Younger in Mexico. We provide our partners with far-reaching OTT know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.