The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, it is important to take into account the audience demand data of a TV series when making content, acquisition, distribution, and programming decisions. By analyzing the audience demand data of Adventure Time in Malaysia for October 2023, we can uncover a few crucial insights that can provide guidance for various production companies, pay TV networks, streaming services, and TV distributors all around the world.
One of the aspects that executives should consider is content valuation using demand data. Parrot Analytics' content valuation system is based on demand data and reveals the dollar value contribution of any TV series to any platform in any region. Using demand data, production, and distribution companies can calculate the return on investment (ROI) of a specific TV series and assess its ability to drive subscriptions or mitigate churn. Given the outstanding level of demand Adventure Time exhibits, it would likely have significant value in terms of exclusive distribution or licensing deals for any platform in Malaysia.
Another crucial insight that could inform production or acquisition decisions concerns the affinity trends among Adventure Time fans in Malaysia. Titles like Rick And Morty, Adventure Time: Distant Lands, Bob's Burgers, and South Park are all shows that Adventure Time fans often appreciate. Production companies and streaming services could use this information to create or sign other TV series with a similar appeal or align with another content creator to produce joint programming.
Another aspect that executives should consider is travelability, which measures a show's international demand relative to its home market. Adventure Time has been exceptional in terms of demand in the USA and, using demand data, production and distribution companies can quantify the show's potential international appeal. In Malaysia, the show's audience demand is still robust compared to the average TV show, even though it is not quite as high as the show's home market demand.
The performance of Adventure Time over the last year compared to the last 30 days shows an upward trend in popularity within Malaysia. By examining the top ten global markets with the most substantial demand for Adventure Time, it is possible to plan with more precision for international expansion or licensing deals. In Malaysia, the show continues to hold remarkable audience demand that makes it a profitable choice for any TV or streaming network.
Finally, by generating insights with demand data, it is possible to optimize marketing campaigns and accurately target non-viewers or underserved audiences in Malaysia or any other market worldwide. Demand data also allows content creators and distributors to uncover new genres that resonate with the audience and ensure that exclusive content appeals to a broader audience. Using demand data, executives can identify the specific interests and preferences of their audience, ensuring that they show the right content to the right viewers and gain broader audience appeal. In conclusion, demand insights can be leveraged to acquire talent that best represents the possible viewer demographics that a network needs to acquire to hit its subscriber goals and expand its audience.
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Acquire the best shows from partners such as Cartoon Network to fortify your competitive position in Malaysia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Adventure Time), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Cartoon Network by incorporating country-specific trend and market demand factors for all markets including Malaysia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Animation. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Adventure Time, including those that have not even been released. Appeal to your target markets, including Malaysia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s Adventure Time is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Malaysia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Adventure Time, for example, can be assessed for a market e.g. Malaysia, which can then be benchmarked against genre averages (e.g. Animated Comedy), using our globally standardized Demand Expressions® metric.
This page has been altered on March 28, 2024, 7:05 a.m. PST using television demand data from Parrot Analytics for Adventure Time in Malaysia. We provide our partners with deep TV expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.