The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives can use demand data to make more informed content, acquisition, distribution, and programming decisions. By analyzing the demand data for "Boboiboy: Galaxy" in Malaysia for the month of October 2023, we can explore how this data can be used to inform these decisions:
1. Content Valuation: Using demand data, executives can calculate the economic value of a TV series. In the case of "Boboiboy: Galaxy," the show has demand that is 17.2 times the average show in Malaysia over the last 30 days. This outstanding level of demand places the show in the 2.7% percentile of all TV shows in Malaysia. A show's demand can reveal its worth and influence its acquisition, pricing, and the future creation of similar shows.
2. Programming Decisions: Demand data can help entertainment executives make more informed decisions about programming by identifying popular genres among their audience and predicting which newly released programs could become popular. Since "Boboiboy: Galaxy" ranks in the 100.0th percentile in the comedy genre, it has higher demand than 100.0% of all comedy titles in Malaysia and may pop up as a contender for viewers looking for funny content.
3. Distribution Decisions: Demand data can assist executives to select the correct distribution platforms and regions for their content. By tracking the popularity of "Boboiboy: Galaxy" in Malaysia, executives can determine the appropriate streaming platforms to target in each region. The Parrot Pulse for "Boboiboy: Galaxy" indicates that it has good worldwide demand. However, its travelability, a show's international demand relative to its home market, is only okay. This data can help executives make informed distribution decisions such as whether to restrict a show's distribution to select geographical regions or expand it globally.
4. Acquisition Decisions: Demand data can be used to identify content that has potential for growth, as well as new content to acquire. In the case of "Boboiboy: Galaxy," its increasing demand of 19.5% in Malaysia over the month of October can signal executives that this show is a good acquisition.
5. Competitive Benchmarking: By analysing "Boboiboy: Galaxy" demand data for its top 10 global markets over the last 30 days, entertainment executives can compare its performance against that of other regional programs on the market. As the show outperforms the average TV show in each of these markets, executives could use it as a benchmark to compare the performance of other regional content on their platform.
In conclusion, demand data can be used to reveal valuable insights for entertainment executives when making content, acquisition, distribution, and programming decisions. The demand data for "Boboiboy: Galaxy" in Malaysia for the month of October 2023 demonstrates its importance in identifying audience preferences, predicting trends, optimizing distribution, assessing content value, and benchmarking against other titles on the market.
This is Boboiboy: Galaxy's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Boboiboy: Galaxy travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Malaysia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV3 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Boboiboy: Galaxy, for example, can be assessed for a market e.g. Malaysia, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been adjusted on March 29, 2024, 3:31 a.m. PST using demand content analytics from Parrot Analytics for Boboiboy: Galaxy in Malaysia. We provide our partners with far-reaching subscription-video-on-demand analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.