The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand is a crucial aspect of making informed content, acquisition, distribution, and programming decisions. The demand analysis of "Oddbods" in Malaysia for October 2023 by Parrot Analytics provides valuable insights that can guide decision-making processes.
One of the key benefits of analyzing audience demand data is content valuation. Parrot Analytics' content valuation system uses demand data to reveal the dollar value contribution of any title to any platform. "Oddbods" has exceptional demand in Malaysia, with 11.3 times the audience demand of the average show in the country. This data provides information on how much this series could be worth to a platform or OTT network, enabling them to make more informed content valuation decisions.
Demand data also helps entertainment executives determine the best strategy for distribution, programming, and acquisition. For instance, the demand for "Oddbods" has been increasing recently, with demand over the last 30 days being higher than demand over the last 90 days. Furthermore, its travelability is exceptional, indicating that this show is globally appealing. This information offers insight into the types of content that executives should consider for global expansion or acquisition.
Entertainment executives can also use demand data to determine the longevity of a TV show. "Oddbods" has maintained outstanding audience demand over time, with the Parrot Pulse providing a measure of its global performance across six dimensions. The show's momentum and franchisability, or spin-off potential, are both exceptional, indicating that this show has the potential for sustained success and further monetization opportunities. Additionally, its good reach means this show has the potential for attracting new subscribers, making it a strategic asset for an OTT platform or network.
Demand data can also inform decisions around programming and scheduling. Although "Oddbods" has lower demand than before, it still has outstanding audience demand in Malaysia, with a spike in late October. This insight can help executives understand the true value of a title and also optimize their marketing campaigns for a show. Audience demand data from the top 10 global markets where "Oddbods" is most in-demand, including the US and the UK, can also guide executives' decisions when it comes to programming and scheduling.
In conclusion, analyzing audience demand data can provide valuable insights into content valuation, distribution, acquisition, programming, scheduling, and monetization opportunities for entertainment executives. The case of "Oddbods" in Malaysia for October 2023 shows how this data can be used to make more informed decisions, ultimately driving the success of a TV show or network.
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Our TV audience measurement dataset is truly global. Discover how popular Disney Channel‘s Oddbods is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Malaysia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Oddbods, for example, can be assessed for a market e.g. Malaysia, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2 p.m. PST using tv demand analytics from Parrot Analytics for Oddbods in Malaysia. We provide our partners with deep TV series insight to help them drive better and more informed content sales strategies. Contact us today to find out more.