The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Content creators, producers, distributors, and executives often need insight into how a particular TV series is performing in a specific market or globally. Informed decisions about content valuation, acquisition, distribution, and programming can be made by leveraging on demand data insights that Parrot Analytics provide. In this article, we will use Sesame Street's performance in Malaysia in October 2023 as an example of how insight into audience demand data can guide decision making.
When evaluating the worth of a TV series, insights on audience demand data can help determine its dollar value contribution to a platform or library and whether the title can increase engagement and bolster subscribership. Sesame Street enjoyed 11.5 times the demand of the average title in Malaysia in the last 30 days and achieved the peak rank of #11 in the local market. The data also revealed that Sesame Street's demand has been increasing, making it a valuable investment option.
Ascertaining a TV series' global appeal is also crucial in content valuation insights. On average, Sesame Street has enjoyed impressive demand in the countries where it is aired, earning high percentile rankings in its genre in those jurisdictions. Additionally, using travelability, an insight provided by Parrot Analytics that quantifies a show's international demand relative to its home market, we discovered that Sesame Street could garner potent interest across the globe.
Exhibiting opportunity genres with a high potential for monetization is essential in decision making For Sesame Street, more stories and content around family and children could yield revenue. By analyzing fan affinity shows, such as "PAW Patrol", "LEGO Ninjago: Masters Of Spinjitzu" among others, executives can identify what resonates in the market and how to tailor stories. It is also interesting to note that audience demand for Sesame Street increased in Malaysia by 9.5% in October 2023.
Marketing a TV series before its release is essential in attracting prospective subscribers. Parrot Analytics provides momentum metrics on shows to help gauge the pace of growth incurred by a particular series. Sesame Street was exceptional in that regard. Additionally, we can leverage data on taste clusters to understand the best talent and brand to partner with to expand the audience base, to appeal to new subscribers.
Assessing a TV series' performance globally is also crucial in strategic decision-making. By Ranking number one in the United States, Canada, and featuring in the top 10 markets where it is most in-demand, Sesame Street is a global phenomenon. Its franchisability, spin-off potential, and reach capabilities are outstanding, pointing towards tremendous potential for its franchising potential.
In conclusion, the insights and analysis obtained from audience demand data can shape decision making processes for executives in the entertainment industry. Sesame Street, which has enjoyed continued success across generations, regions, and platforms, is an example of how demand data can help executives make smarter content selection, acquisition, distribution, and programming decisions.
Sesame Street's travelability to Malaysia in the last 30 days is 21%, which means that the audience demand for Sesame Street is 21% of the demand in its country of origin, United States. Click through to another market to discover how well Sesame Street travels internationally.
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Acquire the best shows from partners such as PBS to fortify your competitive position in Malaysia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Sesame Street), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as PBS by incorporating country-specific trend and market demand factors for all markets including Malaysia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Children. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Sesame Street, including those that have not even been released. Appeal to your target markets, including Malaysia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular PBS‘s Sesame Street is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Malaysia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for PBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Sesame Street, for example, can be assessed for a market e.g. Malaysia, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2 p.m. PST using global television demand data from Parrot Analytics for Sesame Street in Malaysia. We provide our partners with deep TV expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.