The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand is key to making informed content decisions. Using the example of "American Horror Story," we can demonstrate how demand data can guide decisions related to content valuation, acquisition, distribution, and programming.
Firstly, demand data can be used to determine the value of a title and where it fits into a platform's content catalogue, by revealing the dollar value contribution and allowing quantification of a title's marginal revenue. For instance, "American Horror Story" has 15.1 times the audience demand of the average show in the Netherlands. Therefore, a TV executive in the Netherlands could use the demand data to determine the value of the show to their platform by calculating ROI and assessing its ability to drive subscriptions and reduce churn. Content valuation can also be applied on an individual show or entire library basis for any streaming service.
Secondly, analyzing audience demand data helps in understanding the popularity of content globally or in a specific market. For instance, on a 1-year rolling basis, the peak demand of "American Horror Story" was 17.3 times the average title, compared to 15.1 times on the last 30 days. This indicates the show has increased in popularity recently. Additionally, the show outperforms the demand of the average TV show in the top 10 global markets where it is most in-demand within the last 30 days.
Thirdly, demand data informs decisions around production, acquisition, and distribution of content. For example, TV executives can explore the potential of certain genres or type of content that have shown potential based on demand. Using "American Horror Story" as an example, TV executives could analyze the audience's favorite shows like "Loki" and "Rick and Morty" to understand the potential demand for similar content in the future.
Fourthly, demand data can help in optimizing content marketing and distribution strategies. For instance, knowing that demand for "American Horror Story" spiked in mid-October in the Netherlands can help the TV executive to plan a more narrow window for the show's promotional campaign to generate more engagement. Using the Parrot Pulse tool, executives can assess the show's six dimensions of global performance, including travelability, longevity, momentum, franchisability, and reach.
Finally, demand-driven affinity analysis and taste clusters can help media companies to better understand the viewer's preferences. Using "American Horror Story" as an example, TV executives can identify other shows with similar themes that the show's fans also enjoy, such as "American Horror Stories" and "The Walking Dead: Daryl Dixon." By getting insights into the viewer's preferences, executives can make better content acquisition and programming decisions.
In conclusion, demand-driven audience insights are paramount for modern media companies in making content decisions that resonate with audiences. With a comprehensive understanding of audience demand, the TV executives can make informed content valuation, acquisition, distribution, and programming decisions. Parrot Analytics offers a solution to help TV executives capitalize on the power of audience demand with its content valuation using demand data approach, Pulse tool, and strategic consulting services.
American Horror Story's travelability to Netherlands in the last 30 days is 39%, which means that the audience demand for American Horror Story is 39% of the demand in its country of origin, United States. Click through to another market to discover how well American Horror Story travels internationally.
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Acquire the best shows from partners such as FX to fortify your competitive position in Netherlands. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. American Horror Story), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Horror genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FX by incorporating country-specific trend and market demand factors for all markets including Netherlands. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Horror. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as American Horror Story, including those that have not even been released. Appeal to your target markets, including Netherlands, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular FX‘s American Horror Story is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Netherlands, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for American Horror Story, for example, can be assessed for a market e.g. Netherlands, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2 p.m. PST using global television demand analytics from Parrot Analytics for American Horror Story in Netherlands. We provide our partners with deep television expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.