The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data can provide valuable insights to entertainment executives making content, acquisition, distribution, and programming decisions. The demand insights can inform decisions on how much to spend, how to optimize release strategy and pricing, which titles to buy, how to retain and grow audiences, among others.
In the case of "Andor," demand data can help entertainment executives to make more informed content decisions. Firstly, the high demand for the show in the Netherlands, ranking at the 99.5th percentile in the drama genre, implies that it has a high valuation and can be a strategic asset for any streaming platform in the region. Secondly, the spike in audience demand for the show at the end of October suggests a need to optimize marketing campaigns. Insights on its global territories with the highest demand such as the United States, Russia, the United Kingdom, and Bulgaria can point executives to new opportunity markets for content distribution.
Demand data can also help entertainment executives to make more informed acquisition decisions. For instance, analyzing which other shows fans of "Andor" also like can provide ideas on what to acquire to support similar fan bases. Moreover, the Parrot Pulse for "Andor" can objectively measure and compare the show's performance to other titles across different international markets in terms of travelability, longevity, momentum, franchisability, and reach. This allows executives to benchmark the demand performance of their library against competitors and across the global industry.
Finally, demand data can help entertainment executives to make more informed programming and distribution decisions. By examining the performance of "Andor" over a year versus the last 30 days, executives can better understand how to program and distribute the series in the future to avoid sharp declines in popularity. This information can improve marketing campaigns, scheduling, and forecasting, especially if they discover titles that have better travelability scores and demonstrate the potential for localizing content to specific international markets.
In summary, using the demand data provided by Parrot Analytics, entertainment executives can answer several questions concerning content valuation, IP global performance, supply and demand, subscriber retention and acquisition, marketing optimization, territory-specific insights, optimal release strategy, franchise opportunities, momentum, longevity, among others. These insights can aid in making more informed decisions while spending limited resources in the highly competitive entertainment industry.
Andor's travelability to Netherlands in the last 30 days is 60%, which means that the audience demand for Andor is 60% of the demand in its country of origin, United States. Click through to another market to discover how well Andor travels internationally.
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Acquire the best shows from partners such as Disney+ to fortify your competitive position in Netherlands. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Andor), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Disney+ by incorporating country-specific trend and market demand factors for all markets including Netherlands. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Andor, including those that have not even been released. Appeal to your target markets, including Netherlands, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s Andor is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Netherlands, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Andor, for example, can be assessed for a market e.g. Netherlands, which can then be benchmarked against genre averages (e.g. Spy Action), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2 p.m. PST using television demand data from Parrot Analytics for Andor in Netherlands. We provide our partners with valuable subscription-video-on-demand workflows to help them drive better and more informed content sales strategies. Contact us today to find out more.