The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive making decisions related to content, acquisition, distribution or programming, demand data can provide valuable insights into your content's popularity. The analysis of "Ascendance Of A Bookworm" for the month of October 2023 in the Netherlands provides many insights that can help an executive make more informed decisions. Here are some ways that demand data can be used to support strategic decision-making:
1. Content Valuation - One of the primary uses of demand data is content valuation. By analyzing demand, you can determine how much a show is worth to a specific platform or region. In "Ascendance Of A Bookworm", you can use the demand data to determine the show's value to the Netherlands market and its overall global performance. You can also use the show's demand data to assess the value of its content library.
2. Supply and Demand - An executive can use the insights gathered from demand data to make better decisions related to supply and demand. For example, you can use demand data to identify which genres and type of content will exhibit the opportunity to acquire and produce and which have the potential to become successful or more popular in the future.
3. Subscriber Retention and Acquisition - You can use demand data to help you make decisions related to attracting and retaining subscribers. You can use the data to determine the titles that are most popular and in-demand among your current subscribers, or which titles have the potential to attract new ones. You can also optimize release strategy and pricing.
4. Competitive Benchmarking - Demand data can be used to compare the performance of your content to other titles available on the market. This can help you identify which titles you should be acquiring or producing.
5. Pre-release Marketing - You can use demand data to make decisions related to pre-release marketing. By optimizing your marketing campaigns ahead of the premiere of a show, you can create more buzz and excitement among your target audience.
By examining the insights gathered from "Ascendance Of A Bookworm" in October 2023, several key trends were evident. While the show's demand data remains outstanding, it has decreased in the Netherlands by 16.1%. The show's momentum remains outstanding, showing steady growth over time. However, the demand has been decreasing recently, indicating that executive should consider that the show has reached its peak demand and may need further support to continue growing. Through the analysis of the show's demand, executives can make better decisions about their strategy regarding the show and adjust their content lineup to be more targeted towards demands in the specific regions they want to expand to.
Ascendance Of A Bookworm (本好きの下剋上)'s travelability to Netherlands in the last 30 days is 78%, which means that the audience demand for Ascendance Of A Bookworm (本好きの下剋上) is 78% of the demand in its country of origin, Japan. Click through to another market to discover how well Ascendance Of A Bookworm (本好きの下剋上) travels internationally.
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Acquire the best shows from partners such as WOWOW to fortify your competitive position in Netherlands. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Ascendance Of A Bookworm (本好きの下剋上)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular WOWOW‘s Ascendance Of A Bookworm (本好きの下剋上) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Netherlands, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for WOWOW and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ascendance Of A Bookworm (本好きの下剋上), for example, can be assessed for a market e.g. Netherlands, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been altered on April 19, 2024, 2:02 p.m. PST using global television demand datasets from Parrot Analytics for Ascendance Of A Bookworm (本好きの下剋上) in Netherlands. We provide our partners with comprehensive media industry workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.