The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand is crucial in making informed content decisions. In the case of "Below Deck Down Under", the show experienced an outstanding level of demand in the Netherlands, with 9.4 times the audience demand of the average show in the country over the last 30 days. By examining the changes in demand, we noticed a decrease of 24.0% for the show during October in the Netherlands. The demand data also revealed the show's peak rank in the Netherlands, at #114, and its rank dropping by 96 spots in the country over the same period.
Demand data can be instrumental in content valuation, enabling the calculation of a title's dollar value contribution to a platform in any region and at any time. For instance, executives can use the Parrot Analytics' content valuation system, based on demand data, to determine how much to spend on content.
Understanding the show's performance globally is also critical for acquisition and distribution decisions. For example, we learned that "Below Deck Down Under" had the most significant demand in its home market, the United States, where the audience demand was 12.3x. Therefore, a US-based streaming service that's looking to expand its content portfolio globally could use its popularity in the region to attract a broader audience. Furthermore, the show's high demand in other countries like Canada, South Africa, and the United Kingdom can inform acquisition decisions and broaden the platform's reach.
Demand data also enables executives to determine the show's demographic appeal and the audience's preferences. For instance, the data shows that fans of "Below Deck Down Under" also enjoy the following shows: "Below Deck Sailing Yacht," "Below Deck," "The Real Housewives Of New York City," "The Real Housewives Of Orange County," which can inform content decisions in the lifestyle genre.
By examining the show's performance in the Netherlands on a rolling year basis, we see that the show has increased in popularity over the last 30 days. Executives can use demand data to tailor marketing and release strategies based on audience engagement to drive further interest and build a loyal following.
In summary, "Below Deck Down Under" offers significant insight into how demand data can be used to inform content decisions as it helps entertainment executives understand their target audiences' preferences, regions where their content is popular, and how well it maintains demand over time, ultimately assisting in content valuation.
Below Deck Down Under's travelability to Netherlands in the last 30 days is 78%, which means that the audience demand for Below Deck Down Under is 78% of the demand in its country of origin, United States. Click through to another market to discover how well Below Deck Down Under travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Peacock‘s Below Deck Down Under is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Netherlands, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Peacock and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Below Deck Down Under, for example, can be assessed for a market e.g. Netherlands, which can then be benchmarked against genre averages (e.g. Lifestyle Reality), using our globally standardized Demand Expressions® metric.
This page has been refreshed on March 28, 2024, 7:57 a.m. PST using global tv demand content analytics from Parrot Analytics for Below Deck Down Under in Netherlands. We provide our partners with meaningful content competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.